Bachelor of Arts (Honours) in Business Management with a specialism in E-Business

Program Overview

The Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University equips students with a comprehensive understanding of e-business and its role in modern organizations. The program provides a solid foundation in creating, funding, and managing Internet businesses, while also developing critical thinking, problem-solving, and communication skills. Graduates are well-prepared for careers in e-business, digital marketing, and other technology-driven fields.

Program Outline

Degree Overview:

Objective:

The Bachelor of Arts (Honours) in Business Management with a specialism in E-Business degree program at Asia Pacific University (APU) aims to provide students with an edge in the latest technologies aligned with the Industrial Revolution 4.0.

Overview:

This program is meticulously designed to equip students with:

• A comprehensive understanding of the context, nature, role, and significance of e-business activities undertaken by managers in various organizations.
• A solid foundation in creating, funding, and managing Internet businesses in a dynamic business ecosystem.
• Exposure to theoretical and practical aspects of conducting business over the internet and the Web.
• A wide range of employability skills such as critical thinking, problem-solving, and interpretive skills, effective written and oral communication, proficiency in using IT in business applications, and the ability to conduct research into e-business issues.

Outline:

Year 1:

• Common Modules:
• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Year 2:

• Common Modules:
• Behavioural Science in Organisation
• Operations Management
• Innovation Process
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Enterprise Resource Planning with SAP Platform
• Specialised Modules:
• E-Business Management
• Digital Marketing
• E-Commerce
• Social Media & Communication
• Elective Module (choose 1):
• Managing Finance or Financial Management

Year 3:

• Common Modules:
• Strategic Management
• Venture Building
• Specialised Modules:
• Digital Strategy and Analytics
• Managing Change
• Investigations in Business Management
• Contemporary Management
• E-Business Procurement
• Enabling Technologies for Digital Marketing
• Global Marketing
• Business Management Project
• Elective Modules (choose 2):
• Corporate Finance or Building Customer Relationships
• Integrated Marketing Communications or Retail Marketing Management

Careers:

Graduates of the Bachelor of Arts (Honours) in Business Management with a specialism in E-Business program from APU can pursue various career opportunities, including:

• New Business Development Manager
• E-Business Consultant
• Technopreneuer
• Online Marketing Specialist
• Digital Advertising Specialist
• Digital Marketing Manager
• Sales and Marketing Manager
• E-Commerce Specialist
• Digital Marketing Analyst
• Web Analytics Manager
• Social Media Specialist
• Marketing Manager