Digital Marketing & Social Media for SMEs

Program Overview

This Digital Marketing & Social Media for SMEs program equips students with the skills to understand the importance of digital marketing for entrepreneurs. It emphasizes the effective use of social media by SMEs to expand their reach and boost their activities. The program covers various aspects of digital marketing, including strategy development, website creation, SEO, advertising, and social media marketing.

Program Outline

Outline:

Program Content:

The Digital Marketing & Social Media for SMEs module aims to equip students with the necessary skills to comprehend the significance of digital marketing for entrepreneurs. It emphasizes the effective utilization of social media by SMEs to expand their reach and boost their activities.

Structure:

• Sessions:
Introduction to Digital Marketing Digital Marketing Environment Introduction to Digital marketing macro environment Setting Digital Marketing Strategy Marketing Mix Marketing Mix Part 2 Customer Relationship Management Website Creation Characteristics of Digital Media Search Engine Optimisation Advertising Creating a Performance Management System Social Media Fundamentals Social Networks – Facebook Social Networks – LinkedIn Social Networks – Instagram Social Networks – Twitter & YouTube Social Networks – Other

Individual Modules:

• Session 1: Introduction to Digital Marketing
• Understanding the fundamentals of digital marketing and its significance for SMEs.
• Session 2: Digital Marketing Environment
• Exploring the digital marketing ecosystem, including the latest trends, technologies, and platforms.
• Session 3: Introduction to Digital Marketing Macro Environment
• Analyzing external factors impacting digital marketing, such as economic, social, and technological influences.
• Session 4: Setting Digital Marketing Strategy
• Developing a comprehensive digital marketing strategy aligned with business objectives.
• Session 5: Marketing Mix
• Implementing the 4Ps of marketing (product, price, place, and promotion) in digital channels.
• Session 6: Marketing Mix Part 2
• Further exploration of marketing mix elements and their application in the digital landscape.
• Session 7: Customer Relationship Management (CRM)
• Learning about CRM strategies and tools for managing customer relationships and enhancing customer satisfaction.
• Session 8: Website Creation
• Creating effective websites that provide a seamless user experience and achieve business goals.
• Session 9: Characteristics of Digital Media
• Understanding the unique characteristics and capabilities of various digital media channels.
• Session 10: Search Engine Optimization (SEO)
• Optimizing website content and structure to improve visibility and organic traffic from search engines.
• Session 11: Advertising
• Exploring different types of digital advertising, including search engine marketing, display advertising, and social media ads.
• Session 12: Creating a Performance Management System
• Establishing key performance indicators (KPIs), tracking results, and optimizing digital marketing campaigns.
• Session 13: Social Media Fundamentals
• Understanding the principles of social media marketing, content creation, and community engagement.
• Session 14: Social Networks – Facebook
• Mastering Facebook's features, advertising options, and strategies for effective business utilization.
• Session 15: Social Networks – LinkedIn
• Leveraging LinkedIn's professional networking platform for business development and lead generation.
• Session 16: Social Networks – Instagram
• Utilizing Instagram's visual content and influencer marketing capabilities for brand building and customer engagement.
• Session 17: Social Networks – Twitter & YouTube
• Exploring Twitter's real-time communication and YouTube's video marketing potential for businesses.
• Session 18: Social Networks – Other
• Discussing emerging social media platforms and their relevance for different industries and marketing objectives.

Tuition Fees and Payment Information:

Online Learning – Eur1,050 Blended Learning – Eur1,350

• Blended Learning in Malta