Tuition Fee
EUR 1,050
Per course
Start Date
Medium of studying
Blended
Duration
1 months
Program Facts
Program Details
Degree
Courses
Major
Marketing | Sales
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 1,050
About Program
Program Overview
This program provides a comprehensive overview of marketing and sales, emphasizing customer-centricity and best practices. It covers topics such as customer relationship management, integrated campaigns, and market research. The program aims to equip participants with the skills and knowledge necessary for success in marketing and sales careers.
Program Outline
Outline:
Program Content:
- Roles of marketing and sales
- Importance of customer centricity
- Best practices and tools for marketing and sales
- Customer relationship management (CRM)
- Integrated marketing and sales campaigns
- Customer perspective in decision making
Course Schedule:
- Session 1: Defining Marketing
- Session 2: Vision, Mission, Goals & Objectives
- Session 3: Perspectives – CDO, B2C,B2B, B2G
- Session 4: Customer Driven Organisation
- Session 5: Perspectives – Retail, Wholesales, Manufacturing, Service
- Session 6: The Marketing Mix and Marketing Plan
- Session 7: SWOT Analysis , core competencies
- Session 8: Market Segmentation and Positioning
- Session 9: Marketing Mix & Business Relationship – Branding & Consumer Behaviour
- Session 10: Relationship Marketing & Corporate buying behaviour
- Session 11: Managing the Marketing Process – Designing Marketing Research
- Session 12: Implementing effective market research
- Session 13: The art of persuasion & interpersonal communication
- Session 14: The sales Cycle
- Session 15: Selling concepts and skills
- Session 16: Walking the Talk
Tuition Fees and Payment Information:
Online Learning – Eur1,050 Blended Learning – Eur1,350
- Blended Learning in Malta
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