Concepts & Practices of Developing an eCommerce Business

Program Overview

This fully online, 6-week program provides a comprehensive overview of eCommerce practices, including website development, content design, customer journey, and logistics. Through hands-on exercises and case studies, students gain practical skills in website development using Wix, content creation, and customer experience management. The program is taught by industry professionals and academics, ensuring students receive up-to-date knowledge and insights.

Program Outline

Outline:

• Content: eCommerce practices, including core concepts, website development, content design, customer journey, and logistics
• Structure: Fully online delivery over a period of 6 weeks
• Course Schedule:
• Session 1 – Introduction to eCommerce Basics
• Session 2 – Key Concepts of B2B & B2C eCommerce
• Session 3 – Evolving eCommerce Environments
• Session 4 – Familiarization of eCommerce Firms
• Session 5 – Planning for an eCommerce Business
• Session 6 – Taking a Business Online
• Session 7 – Website Development using Wix
• Session 8 – Content Design and Development – Script Writing, Digital Photography
• Session 9 – Content Design & Development – Videography
• Session 10 – Customer Journey
• Session 11 – Delivering Products online
• Session 12 – International Strategies for eCommerce
• Individual Modules:
• Session 1 – Introduction to eCommerce Basics:
This module introduces the fundamentals of eCommerce, including its history, benefits, and challenges. It also covers the different types of eCommerce businesses and the key players in the industry.
• Session 2 – Key Concepts of B2B & B2C eCommerce: This module explores the differences between B2B (business-to-business) and B2C (business-to-consumer) eCommerce.
It discusses the unique challenges and opportunities associated with each type of business and provides strategies for success.
• Session 3 – Evolving eCommerce Environments: This module examines the latest trends and developments in the eCommerce industry.
It discusses the impact of technology, globalization, and social media on eCommerce businesses and provides insights into the future of the industry.
• Session 4 – Familiarization of eCommerce Firms: This module provides an overview of the major eCommerce companies in the world.
It discusses their business models, strategies, and successes.
• Session 5 – Planning for an eCommerce Business: This module guides students through the process of developing a business plan for an eCommerce business.
It covers topics such as market research, target audience identification, product selection, and pricing strategy.
• Session 6 – Taking a Business Online: This module provides practical advice on how to take a business online.
It covers topics such as website design, payment processing, and shipping and logistics.
• Session 7 – Website Development using Wix: This module provides hands-on training on how to develop an eCommerce website using the Wix platform.
Students will learn how to create pages, add products, and configure payment and shipping settings.
• Session 8 – Content Design and Development – Script Writing, Digital Photography: This module covers the principles of content creation for eCommerce businesses.
It teaches students how to write effective product descriptions, create engaging blog posts, and produce high-quality product photography.
• Session 9 – Content Design & Development – Videography: This module provides an introduction to videography for eCommerce businesses.
Students will learn how to create product videos, customer testimonials, and other marketing videos.
• Session 10 – Customer Journey: This module focuses on the customer journey in eCommerce.
It discusses the different stages of the customer journey and provides strategies for improving the customer experience.
• Session 11 – Delivering Products online: This module covers the different options for delivering products to customers.
It discusses the pros and cons of each option and provides advice on how to choose the best option for your business.
• Session 12 – International Strategies for eCommerce: This module provides an overview of the challenges and opportunities of selling internationally.
It discusses topics such as language and currency conversion, international shipping, and customs regulations.

Teaching:

• Teaching Methods: The course is delivered through a combination of online lectures, case studies, and hands-on exercises.

Tuition Fees and Payment Information:

Online – Eur 610 & Blended – Eur 810