Social and Digital Communication

Program Overview

This program explores the impact of social and digital media technologies on small-to-medium-sized enterprises (SMEs). It provides a practical approach to these technologies, including ROI analysis, best practices, and strategies for web analytics, SEO, blogging, podcasting, mobile marketing, and web-based advertising. Students design and present an integrated social and digital media strategy for an SME as part of the program.

Program Outline

Outline:

• Program Content:
• Explores social and digital media communication technologies from the perspective of small-to-medium-sized enterprises (SMEs).
• Teaches the potential impact of these technologies and their use in building long-term customer relationships.
• Provides a practical approach to social and digital media trends and technology, including:
• Return on investment (ROI) of social media strategies
• Social media best practices
• Web analytics
• Search engine optimization (SEO)
• Blogging
• Podcasting
• Mobile marketing
• Web-based advertising strategies
• Program Structure:
• Students design, develop, and present an integrated social and digital media strategy for an SME.
• Course Schedule:
• Edmonton (Winter 2024)
• Mondays and Wednesdays: 3:30 - 5:00 pm, Section 10317 A20