Retail Sales Management

Program Overview

This program explores the evolution and operations of retailing, covering topics such as retail sales management, globalization, technology, and ethical considerations. Students will gain insights into retail planning, supply chain management, and customer value delivery, preparing them for careers in the retail industry.

Program Outline

Outline:

Students will learn how retailing has developed, how retail outlets operate, and how retailers apply retail sales management techniques. Students will also consider factors that affect retailing: globalization, the impact of changing technology, and social and ethical issues. Additional topics include retail planning and supply, location, demand-driven supply, distribution channels, and delivering customer value.