Financial Services Selling & Ethics

Program Overview

This program explores the role of personal selling in business strategy, focusing on communication models, selling methods, and the ethical implications of business decisions. It develops students' applied selling skills, analytical abilities, and moral reasoning to navigate ethical dilemmas. The program is offered in both in-person and hyflex formats during the Winter 2024 semester.

Program Outline

Outline:

• Course Content:
• Role of personal selling in a company's strategy
• Models of communication and methods of selling
• Applied selling skills focused on attitudes and behaviors of successful salespeople
• Impact of business decisions on social and environmental issues
• Interpretation of ethical concepts to resolve ethical dilemmas
• Development of moral reasoning and analytical skills for resolving ethical dilemmas
• Course Schedule:
• Winter 2024
• Option 1:
• Class Section: 10339 A20
• Schedule: Tuesdays and Thursdays, 8:00 am - 9:30 am
• Format: In-person
• Option 2:
• Class Section: 10340 H20
• Schedule: Tuesdays and Thursdays, 2:00 pm - 3:30 pm
• Format: Hyflex