Graduate Diploma of Strategic Communication

Program Overview

The Graduate Diploma of Strategic Communication at the University of Tasmania equips students with advanced analytical skills and professional-level communications expertise. The program covers strategic and political communications, media industries, and traditional and emergent media platforms. Graduates are prepared for careers in public relations, marketing, event management, media production, and other communication-related fields.

Program Outline

Degree Overview:

The Graduate Diploma of Strategic Communication at the University of Tasmania aims to produce independent and entrepreneurial communicators capable of participating effectively in the contemporary media environment. Designed for individuals seeking to promote and implement change across social, environmental, political, and business settings, the course helps students develop advanced analytical skills and professional-level communications expertise. Students will gain knowledge of the strategic and political communications fields and media industries, and produce and engage with traditional and emergent media platforms and practices.

Outline:

Core Units (87.5 credit points):

• HEJ509 Strategic Digital Media: Explores the function of digital media in the contemporary media landscape, developing students' understanding of platforms, content creation, and audience engagement.
• HEJ510 Public Relations: Provides a comprehensive foundation in public relations theory and practice, covering historical, theoretical, and practical approaches to reputation management, media relations, and crisis communication.
• HEJ511 Introduction to Strategic Communication: Introduces a variety of media platforms and approaches to strategic communication, providing a strong foundation for participation in the media and communication industries.
• HEJ513 Arts and Cultural Events: Examines the role of festivals, open days, street fairs, and other events in the cultural landscape, exploring event planning, management, and evaluation.
• HEJ708 Professional Placement: Offers 80 hours of industry-based work experience, providing students with practical knowledge and skills in the creative industries.
• HEJ715 Communicating Science: Highlights the importance of effective science communication in a modern, global society, covering techniques for translating scientific concepts for diverse audiences.
• HEJ719 Multiplatform Storytelling: Equips students with skills in producing content and telling stories across a range of media, including digital tools, delivery options, and conceptual approaches.

Elective Units (12.5 credit points):

Students can choose 12.5 credit points of electives from the following:

• BMA506 Foundations of Marketing
• BMA604 Consumer Decision-Making
• BMA610 Digital and Social Media Marketing
• CAM520 Global Health Systems
• CAM528 Introduction to Epidemiology
• CAM529 Introduction to Public Health
• CAM617 Environmental Health
• HGA501 Sustainable Tourism Development
• HGA502 Global Issues in Tourism
• HGA601 Critical and Contested Issues in Cultural Heritage
• HGA602 The Sharing Economy and Disruptive Innovations
• KGA516 Ecosystem Conservation
• KGA517 Protected Area Planning and Management Systems
• KSA726 Marine and Antarctic Environments and their Management

Careers:

Graduates of the Graduate Diploma of Strategic Communication will be well-equipped for careers in various fields, including:

• Public relations
• Marketing and communications
• Event management
• Media production
• Journalism
• Social media management
• Stakeholder engagement
• Policy development
• Corporate communications
• Research