Graduate Certificate in Strategic Communication
| Program start date | Application deadline |
| 2024-05-01 | - |
| 2024-09-01 | - |
Program Overview
The Graduate Certificate in Strategic Communication equips students with advanced analytical skills and professional-level communication expertise. Through four core units, the program covers strategic digital media, public relations, strategic communication, and arts and cultural events. Graduates are prepared for careers in public relations, marketing, policy development, media management, and more.
Program Outline
Degree Overview:
This Graduate Certificate in Strategic Communication is a comprehensive course that has been designed to cultivate your expertise and knowledge in the realm of strategic communication and the digital media environment. Upon successful completion of this course, you will have mastered advanced analytical skills and a profound understanding of the professional-level communication expertise. You will possess the ability to produce content and engage with various traditional and emergent media platforms and practices.
Objectives:
- Cultivate independent and entrepreneurial communicators
- Enhance the promotion and implementation of change across various social, environmental, political, and business settings
- Develop advanced analytical skills and professional-level communication expertise
- Impart knowledge of strategic and political communication fields and media industries
- Enable the production and engagement of traditional and emergent media platforms and practices
Outline:
The course content has been carefully curated to provide a cohesive understanding of strategic communication. The structure encompasses four core units, each carrying 12.5 credit points:
HEJ509 Strategic Digital Media
Delving into the significance of digital and social media in the modern media landscape, this unit equips you with a comprehensive understanding of key concepts, principles, and practices to navigate the strategic communication environment effectively.
HEJ510 Public Relations
In this unit, you will explore the historical, theoretical, and practical approaches to public relations. By understanding the evolving media landscape, you will develop the skills necessary to excel as a public relations professional.
HEJ511 Introduction to Strategic Communication
This unit lays a solid foundation for your strategic communication journey. You will gain insights into various media platforms and approaches, equipping you with the knowledge and skills to participate effectively in the media and communication industry.
HEJ513 Arts and Cultural Events
Focusing on Tasmania's vibrant arts and cultural calendar, this unit explores the significance of festivals, events, and other cultural initiatives.
Careers:
The Graduate Certificate in Strategic Communication prepares you for a wide range of career opportunities across various sectors such as public relations, marketing, policy development, media management, event management, content strategy, and digital communication. Upon completion, you will be well-equipped to navigate the evolving media environment and contribute effectively as a strategic communicator in today's globalized world.
University of Tasmania
Overview:
The University of Tasmania is a public research university located in Tasmania, Australia. It is known for its commitment to sustainability and has been ranked #1 in climate action globally for three consecutive years by the Times Higher Education Impact Rankings. The university prides itself on its welcoming and collaborative community, fostering deep connections with local industry, schools, and the Tasmanian community.
Services Offered:
The university offers a wide range of services to students, including:
Academic support:
Guidance on course selection, academic advising, and tutoring services.Student life and wellbeing:
Support services for mental health, physical health, and financial wellbeing.Campus facilities:
Access to libraries, computer labs, sports facilities, and student clubs and societies.Accommodation:
On-campus and off-campus accommodation options for students.Scholarships and financial aid:
Various scholarships and financial aid programs to support students.International student support:
Dedicated services for international students, including visa assistance and cultural orientation programs.Student Life and Campus Experience:
Students at the University of Tasmania can expect a vibrant and engaging campus experience. The university offers a range of opportunities for students to connect with each other and the wider community through:
Clubs and societies:
A diverse range of clubs and societies catering to various interests.Sporting activities:
Opportunities to participate in various sports and recreational activities.Events and activities:
Regular events and activities organized by the university and student groups.Campus locations:
The university has campuses in Hobart, Launceston, Cradle Coast, and Sydney, offering diverse learning environments and experiences.Key Reasons to Study There:
Sustainability leadership:
The university's commitment to sustainability and its #1 ranking in climate action globally.Hands-on learning:
Emphasis on practical and experiential learning opportunities.Strong research focus:
A reputation for research excellence and impact.Welcoming and supportive community:
A friendly and inclusive environment for students.Unique location:
The opportunity to study and live in the beautiful and diverse island state of Tasmania.Academic Programs:
The University of Tasmania offers a wide range of academic programs across various disciplines, including:
Business and Law
Creative Arts and Design
Earth, Sea, Antarctic and Environment
Education, Humanities and Social Sciences
Health and Medicine
Science, Technology and Engineering
The university is particularly strong in areas such as marine science, Antarctic research, environmental studies, and indigenous studies.
Other:
Entry Requirements:
For Domestic students
We encourage you to apply for the courses you most want to study. If you’re not eligible to enter your chosen course right now, the University of Tasmania admissions team will work with you to find the best pathway option. Entry into the Graduate Diploma requires;
- a Bachelor’s degree in any discipline, or
- work experience of at least three years in journalism, public relations, event management, and/or the related professions.
For International students
Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects, and meet English language requirements to be eligible for an offer.
English Language Requirements
- For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.
- English Language Requirements are: IELTS 6.5 (no individual band less than 6.0).
Course Specific Requirements
- Entry into the Graduate Certificate degree requires a Bachelor’s degree in any discipline, or
- work experience of at least three years in journalism, public relations, event management, and/or the related professions.
