Graduate Certificate in Strategic Communication

Program Overview

The Graduate Certificate in Strategic Communication equips students with advanced analytical skills and professional-level communication expertise. Through four core units, the program covers strategic digital media, public relations, strategic communication, and arts and cultural events. Graduates are prepared for careers in public relations, marketing, policy development, media management, and more.

Program Outline

Degree Overview:

This Graduate Certificate in Strategic Communication is a comprehensive course that has been designed to cultivate your expertise and knowledge in the realm of strategic communication and the digital media environment. Upon successful completion of this course, you will have mastered advanced analytical skills and a profound understanding of the professional-level communication expertise. You will possess the ability to produce content and engage with various traditional and emergent media platforms and practices.

Objectives:

• Cultivate independent and entrepreneurial communicators
• Enhance the promotion and implementation of change across various social, environmental, political, and business settings
• Develop advanced analytical skills and professional-level communication expertise
• Impart knowledge of strategic and political communication fields and media industries
• Enable the production and engagement of traditional and emergent media platforms and practices

Outline:

The course content has been carefully curated to provide a cohesive understanding of strategic communication. The structure encompasses four core units, each carrying 12.5 credit points:

HEJ509 Strategic Digital Media

Delving into the significance of digital and social media in the modern media landscape, this unit equips you with a comprehensive understanding of key concepts, principles, and practices to navigate the strategic communication environment effectively.

HEJ510 Public Relations

In this unit, you will explore the historical, theoretical, and practical approaches to public relations. By understanding the evolving media landscape, you will develop the skills necessary to excel as a public relations professional.

HEJ511 Introduction to Strategic Communication

This unit lays a solid foundation for your strategic communication journey. You will gain insights into various media platforms and approaches, equipping you with the knowledge and skills to participate effectively in the media and communication industry.

HEJ513 Arts and Cultural Events

Focusing on Tasmania's vibrant arts and cultural calendar, this unit explores the significance of festivals, events, and other cultural initiatives.

Careers:

The Graduate Certificate in Strategic Communication prepares you for a wide range of career opportunities across various sectors such as public relations, marketing, policy development, media management, event management, content strategy, and digital communication. Upon completion, you will be well-equipped to navigate the evolving media environment and contribute effectively as a strategic communicator in today's globalized world.