Graduate Certificate in Behavioural Insights

Program Overview

The Graduate Certificate in Behavioural Insights equips individuals with the knowledge and skills to understand, predict, and influence human behavior. By integrating principles from economics, psychology, and behavioral science, the program empowers graduates to address social and economic challenges, formulate human-centric policies, and design effective interventions. The program comprises four units, including Behavioural Economics, Behavioural Finance, Consumer Decision-Making, and an elective unit. Graduates are well-prepared for careers in both the private and public sectors, where behavioral insights knowledge and skills are increasingly sought after.

Program Outline

Degree Overview:

This Graduate Certificate in Behavioural Insights aims to equip individuals with the knowledge and skills to understand, predict, and influence human behavior in various contexts. By integrating principles from economics, psychology, and behavioral science, the program empowers graduates to address social and economic challenges, formulate human-centric policies, design effective interventions, and conduct rigorous experimental trials.

Objectives:

• Identify and explicate core concepts at the intersection of economics, psychology, and behavioral science, enabling prediction of their impact on individual and group behavior, as well as decision-making.
• Recognize the behavioral roots of social or economic problems, develop alternative solutions, and translate them into potential interventions to address these issues.
• Implement rigorous and ethical experiments to assess and evaluate the efficacy of different behavioral intentions.

Outline:

The program comprises 50 credit points, consisting of four 12.5 credit point units:

• BEA707 Behavioural Economics: Explores the fundamentals of behavioral economics, drawing insights from social sciences to enhance understanding of decision-making processes.
• BEA708 Behavioural Finance: Delves into the psychological biases that shape financial decision-making, contrasting behavioral finance perspectives with traditional finance approaches.
• BMA604 Consumer Decision-Making: Focuses on understanding the behaviors and processes involved in consumer decision-making, providing marketers with insights for effective marketing strategies.
• Elective Unit: Students can choose one of the following elective units based on their background:
• BEA683 Economics for Managers (for non-economics background students)
• BMA708 Marketing Insights into Big Data
• BMA710 Strategic Brand Marketing

Assessment:

Assessment methods vary across units and may include:

• Assignments
• Examinations
• Presentations
• Research projects
• Reflective journals

Teaching:

The program is delivered through a combination of lectures, tutorials, workshops, and practical exercises. Students benefit from the expertise of a dedicated faculty of researchers and practitioners, who bring their real-world experiences and cutting-edge research into the classroom.

Careers:

Graduates of this program are well-prepared for careers in both the private and public sectors, where behavioral insights knowledge and skills are increasingly sought after. Potential career paths include:

• Consultants
• Policy advisors
• Behavioral finance specialists
• Researchers
• Market researchers
• User experience designers