Undergraduate Certificate in Marketing Analytics
Program Overview
The Undergraduate Certificate in Marketing Analytics provides students with a comprehensive understanding of consumer behavior, marketing research, digital and social media marketing, and business marketing. Through core units totaling 50 credit points, students gain the knowledge and skills necessary to analyze and interpret market data, develop effective marketing strategies, and leverage digital platforms for business success.
Program Outline
Outline:
The Undergraduate Certificate in Marketing Analytics requires the completion of 50 credit points of core units.
Core units:
- BMA262 Consumer Behaviour (12.5 credit points): Explores the influence of consumers and the external environment.
- BMA331 Marketing Research (12.5 credit points): Covers the importance of marketing research and the techniques used to acquire market information.
University of Tasmania
Overview:
The University of Tasmania is a public research university located in Tasmania, Australia. It is known for its commitment to sustainability and has been ranked #1 in climate action globally for three consecutive years by the Times Higher Education Impact Rankings. The university prides itself on its welcoming and collaborative community, fostering deep connections with local industry, schools, and the Tasmanian community.
Services Offered:
The university offers a wide range of services to students, including:
Academic support:
Guidance on course selection, academic advising, and tutoring services.Student life and wellbeing:
Support services for mental health, physical health, and financial wellbeing.Campus facilities:
Access to libraries, computer labs, sports facilities, and student clubs and societies.Accommodation:
On-campus and off-campus accommodation options for students.Scholarships and financial aid:
Various scholarships and financial aid programs to support students.International student support:
Dedicated services for international students, including visa assistance and cultural orientation programs.Student Life and Campus Experience:
Students at the University of Tasmania can expect a vibrant and engaging campus experience. The university offers a range of opportunities for students to connect with each other and the wider community through:
Clubs and societies:
A diverse range of clubs and societies catering to various interests.Sporting activities:
Opportunities to participate in various sports and recreational activities.Events and activities:
Regular events and activities organized by the university and student groups.Campus locations:
The university has campuses in Hobart, Launceston, Cradle Coast, and Sydney, offering diverse learning environments and experiences.Key Reasons to Study There:
Sustainability leadership:
The university's commitment to sustainability and its #1 ranking in climate action globally.Hands-on learning:
Emphasis on practical and experiential learning opportunities.Strong research focus:
A reputation for research excellence and impact.Welcoming and supportive community:
A friendly and inclusive environment for students.Unique location:
The opportunity to study and live in the beautiful and diverse island state of Tasmania.Academic Programs:
The University of Tasmania offers a wide range of academic programs across various disciplines, including:
Business and Law
Creative Arts and Design
Earth, Sea, Antarctic and Environment
Education, Humanities and Social Sciences
Health and Medicine
Science, Technology and Engineering
The university is particularly strong in areas such as marine science, Antarctic research, environmental studies, and indigenous studies.
Other:
Entry Requirements:
For Domestic students
- We encourage you to apply for the courses you most want to study.
- If you are not eligible to enter your chosen course right now, the UTAS admissions team will work with you to find the best pathway option.
- Enquire online for advice on the application process and the available pathways to study at UTAS.
Domestic applicants who recently completed secondary education (in the past two years)
- This course does not use ATAR or the alternative Schools Recommendation Program as part of the admission process.
- To be eligible for an offer, applicants must have completed the Tasmanian Certificate of Education (TCE) or an equivalent qualification.
Domestic applicants with higher education study
- To be eligible for an offer, you must have:
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least one unit of study (equivalent to 12.5 UTAS credit points) at 100 level or higher and which may include 100 level units completed in the UTAS Diploma of University Studies. If you have failed any units, your application may be subject to further review before an offer is made; OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Domestic applicants with VET / TAFE study
- To be eligible for an offer, you must have completed a Certificate III or higher (or equivalent) in any discipline.
Applications on the basis of work or life experience
- Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement.
- Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
Prerequisites
- Nil.
Special Consideration
- If your ability to access or participate in education has been affected by circumstances beyond your control, you can apply for special consideration as part of your application.
- We will consider a range of factors for special consideration, including economic hardship, a serious medical condition or disability.
- We can only approve applications for special consideration where we are confident that you have the necessary skills and knowledge to succeed in your studies.
- If your application is not approved, the admissions team will work with you to find the best alternative pathway to your chosen course.
- Special consideration is not available for international applicants.
For International students
- This course is not available to international students.
- Please enquire online for advice on alternative course options.
