| Program start date | Application deadline |
| 2023-05-01 | - |
| 2023-09-01 | - |
Program Overview
The Graduate Certificate in Marketing from the Tasmanian School of Business and Economics is a 6-month program designed for individuals new to marketing or with limited experience. It provides a solid foundation in marketing fundamentals, including consumer decision-making, digital and social media marketing, and marketing insights into big data. Upon completion, students are prepared for further studies and professional roles in marketing, such as marketing manager, brand manager, and digital marketing specialist.
Program Outline
Degree Overview:
Overview:
The Graduate Certificate in Marketing (C5F) is a 6-month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. It is a full fee-paying course designed for individuals new to the marketing discipline or with limited experience. Upon completion, students will gain a solid foundation in marketing fundamentals, preparing them for further studies and professional roles in marketing.
Objectives:
- Cultivate students' ability to evaluate marketing challenges and opportunities in diverse settings.
- Equip students with the skills to articulate persuasive positions on various marketing issues.
- Develop students' proficiency in analyzing and solving real-world marketing problems.
Outline:
Course Content and Structure:
The Graduate Certificate in Marketing consists of 50 credit points of core units:
- BMA506 Foundations of Marketing: Explores the fundamental concepts and processes of marketing, from identifying customer needs to developing and executing marketing strategies.
- BMA604 Consumer Decision-Making: Examines the cognitive and behavioral factors influencing consumer purchasing decisions, empowering students to understand and anticipate customer behavior.
- BMA610 Digital and Social Media Marketing: Delves into the use of digital and social media platforms for marketing purposes, covering social media marketing strategies, content creation, and digital advertising.
- BMA708 Marketing Insights into Big Data: Equips students with the skills to analyze and interpret large datasets in marketing contexts, enabling them to extract meaningful insights for decision-making.
Course Schedule:
The program is offered in both on-campus and online formats, with varying semester availability.
Careers:
The Graduate Certificate in Marketing prepares students for a wide range of career opportunities in the marketing field, including:
- Marketing Manager
- Brand Manager
- Product Manager
- Digital Marketing Specialist
- Social Media Manager
- Marketing Analyst
- Market Researcher
University of Tasmania
Overview:
The University of Tasmania is a public research university located in Tasmania, Australia. It is known for its commitment to sustainability and has been ranked #1 in climate action globally for three consecutive years by the Times Higher Education Impact Rankings. The university prides itself on its welcoming and collaborative community, fostering deep connections with local industry, schools, and the Tasmanian community.
Services Offered:
The university offers a wide range of services to students, including:
Academic support:
Guidance on course selection, academic advising, and tutoring services.Student life and wellbeing:
Support services for mental health, physical health, and financial wellbeing.Campus facilities:
Access to libraries, computer labs, sports facilities, and student clubs and societies.Accommodation:
On-campus and off-campus accommodation options for students.Scholarships and financial aid:
Various scholarships and financial aid programs to support students.International student support:
Dedicated services for international students, including visa assistance and cultural orientation programs.Student Life and Campus Experience:
Students at the University of Tasmania can expect a vibrant and engaging campus experience. The university offers a range of opportunities for students to connect with each other and the wider community through:
Clubs and societies:
A diverse range of clubs and societies catering to various interests.Sporting activities:
Opportunities to participate in various sports and recreational activities.Events and activities:
Regular events and activities organized by the university and student groups.Campus locations:
The university has campuses in Hobart, Launceston, Cradle Coast, and Sydney, offering diverse learning environments and experiences.Key Reasons to Study There:
Sustainability leadership:
The university's commitment to sustainability and its #1 ranking in climate action globally.Hands-on learning:
Emphasis on practical and experiential learning opportunities.Strong research focus:
A reputation for research excellence and impact.Welcoming and supportive community:
A friendly and inclusive environment for students.Unique location:
The opportunity to study and live in the beautiful and diverse island state of Tasmania.Academic Programs:
The University of Tasmania offers a wide range of academic programs across various disciplines, including:
Business and Law
Creative Arts and Design
Earth, Sea, Antarctic and Environment
Education, Humanities and Social Sciences
Health and Medicine
Science, Technology and Engineering
The university is particularly strong in areas such as marine science, Antarctic research, environmental studies, and indigenous studies.
Other:
Entry Requirements:
For Domestic students:
- Completion of an undergraduate or postgraduate degree, in any discipline, at Bachelor level of higher in an Australian higher education institution or the equivalent standard in any other institution; or
- Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.
For International students:
In addition to the entry requirements for domestic students, international applicants must also provide one of the following:
- UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
- IELTS with an overall Band of 6 and no Band less than 6; or
