Graduate Certificate in Marketing

Program Overview

The Graduate Certificate in Marketing from the Tasmanian School of Business and Economics is a 6-month program designed for individuals new to marketing or with limited experience. It provides a solid foundation in marketing fundamentals, including consumer decision-making, digital and social media marketing, and marketing insights into big data. Upon completion, students are prepared for further studies and professional roles in marketing, such as marketing manager, brand manager, and digital marketing specialist.

Program Outline

Degree Overview:

Overview:

The Graduate Certificate in Marketing (C5F) is a 6-month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. It is a full fee-paying course designed for individuals new to the marketing discipline or with limited experience. Upon completion, students will gain a solid foundation in marketing fundamentals, preparing them for further studies and professional roles in marketing.

Objectives:

• Cultivate students' ability to evaluate marketing challenges and opportunities in diverse settings.
• Equip students with the skills to articulate persuasive positions on various marketing issues.
• Develop students' proficiency in analyzing and solving real-world marketing problems.

Outline:

Course Content and Structure:

The Graduate Certificate in Marketing consists of 50 credit points of core units:

• BMA506 Foundations of Marketing: Explores the fundamental concepts and processes of marketing, from identifying customer needs to developing and executing marketing strategies.
• BMA604 Consumer Decision-Making: Examines the cognitive and behavioral factors influencing consumer purchasing decisions, empowering students to understand and anticipate customer behavior.
• BMA610 Digital and Social Media Marketing: Delves into the use of digital and social media platforms for marketing purposes, covering social media marketing strategies, content creation, and digital advertising.
• BMA708 Marketing Insights into Big Data: Equips students with the skills to analyze and interpret large datasets in marketing contexts, enabling them to extract meaningful insights for decision-making.

Course Schedule:

The program is offered in both on-campus and online formats, with varying semester availability.

Careers:

The Graduate Certificate in Marketing prepares students for a wide range of career opportunities in the marketing field, including:

• Marketing Manager
• Brand Manager
• Product Manager
• Digital Marketing Specialist
• Social Media Manager
• Marketing Analyst
• Market Researcher