Program start date | Application deadline |
2024-04-01 | - |
2024-06-01 | - |
Program Overview
This 11-week online course provides an overview of Customer Relationship Management (CRM) software, with a focus on Salesforce.com. It covers various aspects of CRM, including stakeholder management, executive and marketing support, and advanced CRM topics. The course is self-paced and offers flexible scheduling, making it accessible to individuals with busy schedules.
Program Outline
Outline:
Salesforce CRM Essentials
Content
- Customer Relationship Management (CRM) software, with a focus on Salesforce.com
- CRM stakeholders such as senior executives, external clients, and VIPs
- CRM systems for effective executive and marketing support
Structure
- 11-week course
- Online format
- No set meeting times
Course Schedule
- April 1 - June 16: This section has no set meeting times.
Individual Modules
- Module 1: Introduction to CRM
- Module 2: Salesforce.com Overview
- Module 3: Configuring Salesforce.com
- Module 4: Managing Contacts and Accounts
- Module 5: Sales Management
- Module 6: Marketing Management
- Module 7: Customer Service Management
UCLA Extension
Overview:
UCLA Extension is a renowned continuing education institution affiliated with the University of California, Los Angeles (UCLA). It offers a wide range of courses, certificates, and specializations designed for professional development, career advancement, and personal enrichment.
Services Offered:
UCLA Extension provides a comprehensive suite of services for its students, including:
Courses:
Hundreds of open-enrollment courses are available in various fields of study, delivered online, in-person, or in a hybrid format.Certificates:
Students can earn certificates in specialized areas, demonstrating their expertise and enhancing their career prospects.Specializations:
Short series of courses designed to quickly equip students with in-demand skills and knowledge in focused areas.Student Services:
UCLA Extension offers comprehensive support services, including enrollment assistance, financial aid, scholarships, transcripts, career services, and international student support.Corporate Education:
Custom programs and corporate training solutions are available to meet the professional development needs of organizations.Student Life and Campus Experience:
Key Reasons to Study There:
UCLA Affiliation:
Students benefit from the prestige and reputation of UCLA, a world-class research university.Industry Experts:
Courses are taught by experienced professionals and industry leaders, providing practical and relevant knowledge.Flexible Learning:
UCLA Extension offers a variety of learning formats, including online, in-person, and hybrid options, catering to diverse schedules and preferences.Career Advancement:
Certificates and specializations can enhance career prospects and open doors to new opportunities.Personal Enrichment:
Courses and programs cater to personal interests and provide opportunities for lifelong learning.Academic Programs:
UCLA Extension offers a wide range of academic programs across various fields, including:
Accounting & Finance
Architecture & Interior Design
Business & Management
Communications
Design & Arts
Digital Technology
Education
Engineering
Entertainment
Environmental Studies & Public Policy
Health Care & Counseling
Humanities & Social Sciences
Landscape Architecture & Horticulture
Legal Programs
Real Estate
Sciences & Math
Writing
Other:
UCLA Extension is accredited by the Western Association of Schools and Colleges (WASC), ensuring the quality and rigor of its programs.
Outline:
Salesforce CRM Essentials
Content
- Customer Relationship Management (CRM) software, with a focus on Salesforce.com
- CRM stakeholders such as senior executives, external clients, and VIPs
- CRM systems for effective executive and marketing support
Structure
- 11-week course
- Online format
- No set meeting times
Course Schedule
- April 1 - June 16: This section has no set meeting times.
Individual Modules
- Module 1: Introduction to CRM
- Module 2: Salesforce.com Overview
- Module 3: Configuring Salesforce.com
- Module 4: Managing Contacts and Accounts
- Module 5: Sales Management
- Module 6: Marketing Management
- Module 7: Customer Service Management