Tuition Fee
USD 525
Per course
Start Date
Medium of studying
Blended
Duration
1 months
Program Facts
Program Details
Degree
Courses
Major
Marketing | Advertising
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 525
Intakes
| Program start date | Application deadline |
| 2024-05-14 | - |
About Program
Program Overview
This 5-week hybrid marketing course explores the ethical implications of marketing and advertising. Led by instructor George Drucker, it covers ethical processes, systems, and strategies for value creation, with case studies on marketing concepts and challenges. The course is designed for professionals seeking to enhance their ethical decision-making in the marketing field.
Program Outline
Outline:
Course Content:
- Role of ethics in marketing and advertising
- Case studies on marketing concepts, behaviors, practices, and challenges
- Ethical processes, systems, and strategies for value creation
Course Structure:
- Hybrid (In-Person) format
- 5-week duration
- 2.0 units
Course Schedule:
| Date & Time | Details | Format | |---|---|---| | May 14 - June 11 | Tuesday 6:00PM - 8:00PM PT | Hybrid (In-Person) |
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