Digital Marketing Course

Program Overview

This digital marketing course provides an overview of the industry, including social media, mobile, and video. It explores the impact of technology on business and marketing, and teaches best practices for integrating digital marketing strategies. Students learn to develop KPIs, monitor metrics, and prepare for careers in digital marketing management, social media management, content marketing, SEO, and email marketing.

Program Outline

Outline:

• The course offers an introduction to the digital marketing landscape, including social media, mobile, and video.
• It examines how new digital and technological advancements impact business and marketing.
• The course teaches best practices for integrating and implementing digital marketing strategies.
• Students will learn how to develop KPIs (Key Performance Indicators) and monitor and evaluate metrics.

Assessment:

• Class participation
• In-class exercises
• Case studies
• Projects
• Final exam

Teaching:

• The course is taught by industry professionals with experience in digital marketing.
• The course uses a combination of lectures, case studies, and in-class exercises.
• The course is offered in both online and in-person formats.

Careers:

• Digital marketing manager
• Social media manager
• Content marketer
• SEO specialist
• Email marketing specialist