Tuition Fee
USD 85,500
Per course
Start Date
Medium of studying
Blended
Duration
2 months
Program Facts
Program Details
Degree
Courses
Major
Marine Engineering | Environmental Policy
Area of study
Business & Management
Minor
Digital Marketing
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 85,500
Intakes
Program start date | Application deadline |
2024-04-02 | - |
2024-04-03 | - |
2024-04-01 | - |
2024-06-25 | - |
2024-06-26 | - |
2024-06-24 | - |
About Program
Program Overview
This digital marketing course provides an overview of the industry, including social media, mobile, and video. It explores the impact of technology on business and marketing, and teaches best practices for integrating digital marketing strategies. Students learn to develop KPIs, monitor metrics, and prepare for careers in digital marketing management, social media management, content marketing, SEO, and email marketing.
Program Outline
Outline:
- The course offers an introduction to the digital marketing landscape, including social media, mobile, and video.
- It examines how new digital and technological advancements impact business and marketing.
- The course teaches best practices for integrating and implementing digital marketing strategies.
- Students will learn how to develop KPIs (Key Performance Indicators) and monitor and evaluate metrics.
Assessment:
- Class participation
- In-class exercises
- Case studies
- Projects
- Final exam
Teaching:
- The course is taught by industry professionals with experience in digital marketing.
- The course uses a combination of lectures, case studies, and in-class exercises.
- The course is offered in both online and in-person formats.
Careers:
- Digital marketing manager
- Social media manager
- Content marketer
- SEO specialist
- Email marketing specialist
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