Tuition Fee
USD 855
Per course
Start Date
Medium of studying
Blended
Duration
2 months
Program Facts
Program Details
Degree
Courses
Major
Marketing | Advertising
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 855
Intakes
| Program start date | Application deadline |
| 2024-04-03 | - |
| 2024-04-01 | - |
| 2024-06-26 | - |
| 2024-06-24 | - |
About Program
Program Overview
This 11-week hybrid program provides an overview of brand history, development, and management. Through hands-on projects, students explore brand research, differentiation, extension, pricing, and distribution. Case studies highlight brand successes and failures, offering valuable insights for aspiring brand managers. Starting at $855, the program is accessible to individuals seeking to enhance their understanding of brand strategy and management.
Program Outline
Outline:
Course Content:
- Overview of brand history and development
- Brand development and brand research through hands-on projects
- Brand management structures for sales, marketing, advertising, and promotional purposes
- Differentiation between brand equity and brand identity
- Extension of existing brands
- Control and influence of brand pricing and distribution
- Case studies of brand successes and failures
Course Structure:
- Hybrid (In-Person) and Online options available
- 11-week duration
- Starting at $855.00
Individual Modules:
No individual modules are specified in the provided context.
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