Strategic Sales Planning Course

Program Overview

This strategic sales planning program equips students with the skills to enhance sales, manage brands, and build relationships. It covers topics such as sales objectives, customer data, and networking strategies. Graduates are prepared for careers in sales and marketing, with opportunities to optimize client penetration and develop effective sales strategies.

Program Outline

Outline:

Course Content:

• The role and use of strategic sales planning to increase sales and enhance product, brand, and company awareness.
• The complexities involved with managing a brand, including how to nurture and grow brand identity.
• The role of networking and various relationship-building strategies.
• How to define sales objectives and develop strategies/tactics to reach your target audience.
• How to obtain and utilize customer sales data.

Course Structure:

• The course is structured to provide a comprehensive understanding of strategic sales planning.
• It begins by exploring the complexities of brand development, sustainability, and leverage.
• Participants learn how to nurture and manage brand identity to positively affect personal and organizational performance.
• The course also covers topics such as personal and professional branding, the role of networking, relationship building and strategies, promotion marketing, promotions planning, and database, frequency, and loyalty marketing.

Course Schedule:

• The course schedule is not provided in the given context.

Careers:

Potential Career Paths:

• The course prepares students for careers in sales and marketing.
• Graduates may find employment in various industries, including consumer goods, technology, and healthcare.

Opportunities:

• The course provides students with the knowledge and skills needed to win, maintain, and optimize penetration of high priority clients.

Outcomes:

• Graduates will be able to develop superior customer sales development strategies.