Program start date | Application deadline |
2024-04-01 | - |
2024-06-01 | - |
Program Overview
This 11-week online course covers relationship-driven customer management systems, customer profiling, market segmentation, customer service, retention, and CRM software. Led by instructor Nance Rosen, the course provides a foundation for careers in sales and marketing, and contributes towards certificates and specializations in these fields.
Program Outline
Outline:
Course Content:
- Relationship-driven customer management systems
- Customer profiling
- Market segmentation
- Customer service
- Retention
- Relational databases
- CRM software
- Return on investment from sales and marketing expenditures
Course Structure:
- Online course
- 11 weeks
- No set meeting times
Individual Modules:
This information is not provided in the context.
Assessment:
This information is not provided in the context.
Teaching:
- Instructor: Nance Rosen
Careers:
- This course applies towards the following certificates & specializations:
- Professional Selling and Sales Management
- General Business Studies with Concentration in Marketing
UCLA Extension
Overview:
UCLA Extension is a renowned continuing education institution affiliated with the University of California, Los Angeles (UCLA). It offers a wide range of courses, certificates, and specializations designed for professional development, career advancement, and personal enrichment.
Services Offered:
UCLA Extension provides a comprehensive suite of services for its students, including:
Courses:
Hundreds of open-enrollment courses are available in various fields of study, delivered online, in-person, or in a hybrid format.Certificates:
Students can earn certificates in specialized areas, demonstrating their expertise and enhancing their career prospects.Specializations:
Short series of courses designed to quickly equip students with in-demand skills and knowledge in focused areas.Student Services:
UCLA Extension offers comprehensive support services, including enrollment assistance, financial aid, scholarships, transcripts, career services, and international student support.Corporate Education:
Custom programs and corporate training solutions are available to meet the professional development needs of organizations.Student Life and Campus Experience:
Key Reasons to Study There:
UCLA Affiliation:
Students benefit from the prestige and reputation of UCLA, a world-class research university.Industry Experts:
Courses are taught by experienced professionals and industry leaders, providing practical and relevant knowledge.Flexible Learning:
UCLA Extension offers a variety of learning formats, including online, in-person, and hybrid options, catering to diverse schedules and preferences.Career Advancement:
Certificates and specializations can enhance career prospects and open doors to new opportunities.Personal Enrichment:
Courses and programs cater to personal interests and provide opportunities for lifelong learning.Academic Programs:
UCLA Extension offers a wide range of academic programs across various fields, including:
Accounting & Finance
Architecture & Interior Design
Business & Management
Communications
Design & Arts
Digital Technology
Education
Engineering
Entertainment
Environmental Studies & Public Policy
Health Care & Counseling
Humanities & Social Sciences
Landscape Architecture & Horticulture
Legal Programs
Real Estate
Sciences & Math
Writing
Other:
UCLA Extension is accredited by the Western Association of Schools and Colleges (WASC), ensuring the quality and rigor of its programs.
Outline:
Course Content:
- Relationship-driven customer management systems
- Customer profiling
- Market segmentation
- Customer service
- Retention
- Relational databases
- CRM software
- Return on investment from sales and marketing expenditures
Course Structure:
- Online course
- 11 weeks
- No set meeting times
Individual Modules:
This information is not provided in the context.
Assessment:
This information is not provided in the context.
Teaching:
- Instructor: Nance Rosen
Careers:
- This course applies towards the following certificates & specializations:
- Professional Selling and Sales Management
- General Business Studies with Concentration in Marketing