Advanced Writing for Marketing: Professional Copywriting and Content Strategy Course
Los Angeles , United States
Tuition Fee
USD 855
Per year
Start Date
Medium of studying
Duration
2 months
Program Facts
Program Details
Degree
Courses
Major
Content Marketing | Marketing | Advertising
Area of study
Business and Administration
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 855
Intakes
| Program start date | Application deadline |
| 2024-04-03 | - |
About Program
Program Overview
This intensive writing program for marketing professionals covers advanced writing techniques for various media formats, brand voice development, and collaboration with creatives. Led by industry expert Kevin Mardesich, the program enhances writing skills for experienced writers, supports career advancement for marketing executives, and improves promotional writing assessment and direction.
Program Outline
Outline:
Course Content:
- Writing marketing copy for various media formats (print, TV, social media)
- Creating a brand's "voice" and writing for different target markets
- Collaborating with designers and creatives to develop and manage content
- Integrating creativity and strategy into marketing materials
Course Structure:
- Intensive course with professional-caliber work expectations
Course Schedule:
- Spring 2024
- Wednesdays, 5:30 PM - 7:00 PM PT
- Remote Classroom
Individual Modules:
- Module 1: Introduction to Advanced Writing for Marketing
- Module 2: Writing for Print Media
- Module 3: Writing for Television and Radio
- Module 4: Writing for Social Media
- Module 5: Creating a Brand's "Voice"
- Module 6: Writing for Different Target Markets
- Module 7: Collaborating with Designers and Creatives
- Module 8: Developing and Managing Content
Teaching:
- Instructor: Kevin Mardesich
Careers:
- Enhanced writing skills for experienced writers
- Career advancement for marketing executives
- Improved promotional writing assessment and direction for marketing executives
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About University
UCLA Extension
Overview:
UCLA Extension is a renowned continuing education institution affiliated with the University of California, Los Angeles (UCLA). It offers a wide range of courses, certificates, and specializations designed for professional development, career advancement, and personal enrichment.
Services Offered:
UCLA Extension provides a comprehensive suite of services for its students, including:
Courses:
Hundreds of open-enrollment courses are available in various fields of study, delivered online, in-person, or in a hybrid format.Certificates:
Students can earn certificates in specialized areas, demonstrating their expertise and enhancing their career prospects.Specializations:
Short series of courses designed to quickly equip students with in-demand skills and knowledge in focused areas.Student Services:
UCLA Extension offers comprehensive support services, including enrollment assistance, financial aid, scholarships, transcripts, career services, and international student support.Corporate Education:
Custom programs and corporate training solutions are available to meet the professional development needs of organizations.Student Life and Campus Experience:
Key Reasons to Study There:
UCLA Affiliation:
Students benefit from the prestige and reputation of UCLA, a world-class research university.Industry Experts:
Courses are taught by experienced professionals and industry leaders, providing practical and relevant knowledge.Flexible Learning:
UCLA Extension offers a variety of learning formats, including online, in-person, and hybrid options, catering to diverse schedules and preferences.Career Advancement:
Certificates and specializations can enhance career prospects and open doors to new opportunities.Personal Enrichment:
Courses and programs cater to personal interests and provide opportunities for lifelong learning.Academic Programs:
UCLA Extension offers a wide range of academic programs across various fields, including:
Accounting & Finance
Architecture & Interior Design
Business & Management
Communications
Design & Arts
Digital Technology
Education
Engineering
Entertainment
Environmental Studies & Public Policy
Health Care & Counseling
Humanities & Social Sciences
Landscape Architecture & Horticulture
Legal Programs
Real Estate
Sciences & Math
Writing
Other:
UCLA Extension is accredited by the Western Association of Schools and Colleges (WASC), ensuring the quality and rigor of its programs.
Total programs
1698
Admission Requirements
Outline:
Course Content:
- Writing marketing copy for various media formats (print, TV, social media)
- Creating a brand's "voice" and writing for different target markets
- Collaborating with designers and creatives to develop and manage content
- Integrating creativity and strategy into marketing materials
Course Structure:
- Intensive course with professional-caliber work expectations
Course Schedule:
- Spring 2024
- Wednesdays, 5:30 PM - 7:00 PM PT
- Remote Classroom
Individual Modules:
- Module 1: Introduction to Advanced Writing for Marketing
- Module 2: Writing for Print Media
- Module 3: Writing for Television and Radio
- Module 4: Writing for Social Media
- Module 5: Creating a Brand's "Voice"
- Module 6: Writing for Different Target Markets
- Module 7: Collaborating with Designers and Creatives
- Module 8: Developing and Managing Content
Teaching:
- Instructor: Kevin Mardesich
Careers:
- Enhanced writing skills for experienced writers
- Career advancement for marketing executives
- Improved promotional writing assessment and direction for marketing executives
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