Advanced Writing for Marketing: Professional Copywriting and Content Strategy Course

Program Overview

This intensive writing program for marketing professionals covers advanced writing techniques for various media formats, brand voice development, and collaboration with creatives. Led by industry expert Kevin Mardesich, the program enhances writing skills for experienced writers, supports career advancement for marketing executives, and improves promotional writing assessment and direction.

Program Outline

Outline:

Course Content:

• Writing marketing copy for various media formats (print, TV, social media)
• Creating a brand's "voice" and writing for different target markets
• Collaborating with designers and creatives to develop and manage content
• Integrating creativity and strategy into marketing materials

Course Structure:

• Intensive course with professional-caliber work expectations

Course Schedule:

• Spring 2024
• Wednesdays, 5:30 PM - 7:00 PM PT
• Remote Classroom

Individual Modules:

• Module 1: Introduction to Advanced Writing for Marketing
• Module 2: Writing for Print Media
• Module 3: Writing for Television and Radio
• Module 4: Writing for Social Media
• Module 5: Creating a Brand's "Voice"
• Module 6: Writing for Different Target Markets
• Module 7: Collaborating with Designers and Creatives
• Module 8: Developing and Managing Content

Teaching:

• Instructor: Kevin Mardesich

Careers:

• Enhanced writing skills for experienced writers
• Career advancement for marketing executives
• Improved promotional writing assessment and direction for marketing executives