Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Broadcasting | Communications | Media Studies
Area of study
Journalism and Information
Course Language
English
About Program
Program Overview
This program provides a comprehensive overview of the media industry, covering various advertising channels such as video, audio, digital, mobile, social, and search engine marketing. It also explores emerging trends like programmatic advertising, content marketing, and influencer marketing. The program prepares students for careers in media buying, planning, sales, and related fields.
Program Outline
Outline:
- Module 1: Overview of the Media Industry
- Current media landscape
- Trends and issues facing media
- Module 2: Video
- Television advertising
- Online video advertising
- Mobile video advertising
- Module 3: Audio
- Radio advertising
- Podcast advertising
- Streaming audio advertising
- Module 4: Digital
- Display advertising
- Search engine marketing
- Social media marketing
- Module 5: Mobile
- Mobile advertising
- Mobile app marketing
- Mobile commerce
- Module 6: Social
- Social media marketing
- Influencer marketing
- Social commerce
- Module 7: Search Engine Marketing
- Search engine optimization (SEO)
- Search engine advertising (SEA)
- Search engine marketing (SEM)
- Module 8: Programmatic
- Programmatic advertising
- Real-time bidding (RTB)
- Data-driven marketing
- Module 9: Content Marketing
- Content strategy
- Content creation
- Content distribution
- Module 10: Influencer Marketing
- Influencer marketing
- Influencer identification
- Influencer engagement
- Module 11: Sports Marketing
- Sports marketing
- Sponsorship
Careers:
- Media buyer
- Media planner
- Media seller
- Sales assistant
SHOW MORE
