Tuition Fee
USD 85,500
Per course
Start Date
Medium of studying
Blended
Duration
1 months
Program Facts
Program Details
Degree
Courses
Major
Environmental Policy
Area of study
Business & Management
Minor
Customer Service Management | Small Business Management | Marketing Research | Market Research | Selling Skills and Sales Operations
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 85,500
Intakes
| Program start date | Application deadline |
| 2024-04-01 | - |
| 2024-04-03 | - |
| 2024-06-01 | - |
| 2024-06-24 | - |
About Program
Program Overview
This marketing program provides a comprehensive overview of marketing concepts, functions, and methods. Through lectures, discussions, case studies, and projects, students will learn about market research, strategy, tactics, regulations, and trends. The program is offered in various formats, including in-person, hybrid, and online, and prepares students for careers in marketing management, brand management, product management, market research, and advertising.
Program Outline
Outline:
Course Content:
- Concepts, functions, and methods of marketing
- Operationalization of marketing in various industries
- The four Ps of marketing
- Development of a marketing plan
- Market research, strategy, tactics, regulations, and trends
Course Structure:
- Lectures
- Discussions
- Case studies
- Projects
Course Schedule:
- Spring 2024:
- In-Person: April 1 - May 6, Mondays and Wednesdays, 9:00 AM - 12:00 PM PT
- Hybrid (In-Person and Online): April 3 - June 12, Wednesdays, 6:00 PM - 8:30 PM PT
- Online: April 1 - June 16, no set meeting times
Teaching:
- Lectures
- Discussions
- Case studies
- Projects
Careers:
- Marketing manager
- Brand manager
- Product manager
- Market researcher
- Advertising account executive
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