The Business of Entertainment Course

Program Overview

This introductory course explores the evolving business landscape of the entertainment industry, examining cutting-edge distribution platforms and media consumption trends. Students will gain insights into the opportunities and challenges presented by the rapidly changing media landscape, learning from industry experts about successful adaptation strategies. The course aims to equip students with an understanding of the new business models and operations that drive profitability in this dynamic industry.

Program Outline

Outline:

• This introductory course examines the changing business issues associated with the entertainment industry.
• Students will learn about the cutting-edge distribution and media consumption platforms that dominate entertainment today.
• Students will assess the remarkable array of opportunities available in this new age of entertainment.