Music Licensing: Turning Talent into Dollars Course

Program Overview

This program provides a comprehensive understanding of the music licensing process, covering various license types, rights and clearance issues, publishing deals, and representation agreements. Through lectures, case studies, and discussions with industry guests, participants gain practical guidance on maximizing licensing opportunities and avoiding pitfalls, enhancing their earning potential and competitiveness in the music industry.

Program Outline

Outline:

• Objectives:
• Understand the art of turning talent into money through the licensing process.
• Discover the nuances of various licensing types applicable to the music industry.
• Explore rights and clearance issues, publishing deals, and representation agreements.
• Master the many licensing opportunities in the music business to maximize revenue.
• Learn how to avoid problems and scams associated with licensing.
• Content:
• Overview of the licensing process in the music industry
• Different types of licenses: mechanical, synchronization, performance, etc.
• Rights and clearance issues
• Publishing deals and their implications
• Representation agreements and negotiation strategies
• Case studies and discussions with industry guests
• Course Schedule:
• Spring 2024
• Tuesdays, 7:00PM - 10:00PM PT
• Location: UCLA Haines Hall 220
• Summer 2024

Teaching:

• Teaching Methods:
• Lectures
• Case studies
• Discussions with industry guests
• Faculty:
• Gary Greenberg (Spring 2024)
• Mukhaye Nangalama (Summer 2024)
• Unique Approaches:
• Focus on the business and legal aspects of licensing
• Practical guidance on maximizing licensing opportunities and avoiding pitfalls

Careers:

• Potential Career Paths:
• Music business entrepreneurs
• Music supervisors
• Music industry executives
• Artists and songwriters
• Producers and managers
• Opportunities:
• Increase earning potential through licensing royalties
• Gain a competitive edge in the rapidly evolving music industry
• Enhance credibility and professional stature
• Outcomes:
• Understanding of the licensing process
• Ability to negotiate and secure favorable licensing deals
• Increased revenue streams through effective licensing strategies