Fundraising Strategy and Donors Course

Program Overview

This comprehensive fundraising program provides a solid foundation in fundraising strategy, donor prospecting, and various donor types. Through a hybrid format, participants engage in interactive learning, case studies, and guest speaker sessions, preparing them for careers in fundraising management, development, and grant writing.

Program Outline

Outline:

Module 1: Fundraising Strategy

• Introduction to fundraising strategy
• Developing a fundraising plan
• Identifying and targeting donors
• Building relationships with donors
• Stewardship and donor cultivation

Module 2: Donor Prospecting

• Researching potential donors
• Using databases and other tools
• Qualifying and prioritizing prospects
• Developing a prospecting plan

Module 3: Individual Donors

• Major gifts
• Planned gifts
• Annual giving
• Online fundraising

Module 4: Corporate Donors

• Corporate giving programs
• Sponsorship and cause marketing
• Employee giving
• Matching gifts

Module 5: Foundation Grants

• Types of foundations
• Grant writing
• Grant management
• Reporting and evaluation

Assessment:

• Class participation
• Quizzes
• Case studies
• Final project

Teaching:

• The course is taught by experienced fundraising professionals.
• The course uses a variety of teaching methods, including lectures, discussions, case studies, and guest speakers.
• The course is offered in a hybrid format, with both online and in-person components.

Careers:

• Fundraising manager
• Development director
• Grant writer
• Donor relations officer
• Major gifts officer