Bachelor of Entrepreneurship (Creative Industries)

Program Overview

The Bachelor of Entrepreneurship (Creative Industries) equips students with the knowledge and skills to establish and operate successful businesses in the creative industries. The program blends creativity and innovation with strategic and entrepreneurial thinking, providing students with a comprehensive understanding of business principles and practices. Graduates will be prepared to lead and manage creative businesses, leveraging their understanding of the creative process and the ability to identify and exploit opportunities in the marketplace.

Program Outline

Degree Overview:

The Bachelor of Entrepreneurship (Creative Industries) equips students with the knowledge and skills to establish and operate successful businesses in the creative industries. The program blends creativity and innovation with strategic and entrepreneurial thinking, providing students with a comprehensive understanding of business principles and practices. Graduates will be prepared to lead and manage creative businesses, leveraging their understanding of the creative process and the ability to identify and exploit opportunities in the marketplace.

Outline:

Trimester One

• Entrepreneurship Fundamentals: Explores the key concepts and principles of entrepreneurship, including risk management, problem-solving, and strategic alignment.
• Design Thinking for Business: Introduces the application of design thinking principles to business contexts, enhancing innovation success rates.
• Brand Strategy: Focuses on the development of brand strategies for new products, experiences, or retail concepts.
• Social Trend Forecasting: Examines the forecasting of social and cultural trends, enabling students to identify and capitalize on emerging opportunities.

Trimester Two

• Marketing Principles: Provides an understanding of the role of marketing in transforming innovative ideas into commercial success.
• Management Fundamentals: Explores the principles of effective management in diverse business structures, with a focus on creative industries.
• Managing Finance: Equips students with the skills to effectively manage income, expenses, and investments.
• Professional Practice & Systems: Offers insights into industry-specific systems and practices, connecting theory to real-world applications.

Trimester Three

• Social Entrepreneurship Beyond Profit: Examines the role of social entrepreneurship in addressing global challenges, emphasizing responsible innovation and sustainability.
• People & Culture: Covers HR strategies and organizational culture in creative industries, addressing talent management, workforce planning, and future-proofing strategies.
• Business Digital Disruption: Explores the impact of digital disruption on industry processes, products, and market segments.

Trimester Four

• Global Entrepreneurship: Delves into the challenges and opportunities of global entrepreneurship, including cultural nuances and governance requirements.
• Business Systems Supply Chain: Emphasizes the importance of supply and value chains in business success, fostering an understanding of the entire product lifecycle.
• Project Management: Provides the skills and knowledge required for the development and delivery of new products, services, and infrastructure.

Elective 1

• Design History and Culture: Explores significant moments in the history of art and design, interrogating the foundations and milestones that shape creative practice.
• Design and Wellbeing: Investigates the interplay between design and wellbeing, exploring the application of design principles to enhance human experiences.
• Workshop: Body: Focuses on the adornment of the body, exploring identity in art and design through the use of soft materials and form.
• Workshop: Image: Introduces the fundamentals of image capture through photography and film, with an emphasis on contemporary digital display contexts.
• Workshop: Message: Equips students with the skills to develop product and brand identities using digital software, fostering confident and creative communication.
• Workshop: Space: Explores the principles of environmental and responsible innovation, enabling students to create and understand 3D spaces that connect, engage, and disrupt.

Trimester Five

• Start-up Lab - New Venture Creation: Provides support, mentorship, and resources for students to launch their own ventures, refining business ideas, developing prototypes, and successfully launching start-ups.
• Leadership & Management: Focuses on the application of leadership and management fundamentals in diverse business contexts, emphasizing relevant styles for creative industries.
• Business Principles: Equips students with the knowledge and skills to critically analyze business models, supply systems, and production methods, fostering opportunities for design business growth.
• Professional Placement 1: Offers practical work experience in a professional practice setting, extending the classroom learning into real-world applications.

Trimester Six

• Business Innovation Lab: Challenges students to solve real-world entrepreneurship problems, developing and refining ideas from concept to reality, and creating innovative business strategies for sustainable solutions.
• Personal & Professional Practice: Focuses on career exploration, interview preparation, and professional development, ensuring students are well-positioned for success in the creative industries.
• Professional Placement 2: Provides an opportunity for students to enhance their understanding of professional responsibilities and ethics, while developing business and marketing skills through the creation of a business feasibility plan.

Assessment:

Assessment methods vary depending on the module, but may include:

• Exams: Testing students' knowledge and understanding of key concepts.
• Assignments: Written or practical assignments that demonstrate students' ability to apply their learning to real-world scenarios.
• Projects: Collaborative or individual projects that require students to develop and execute a plan or idea.
• Presentations: Opportunities for students to present their work and demonstrate their communication skills.
• Case Studies: Analysis and discussion of real-world business cases to develop problem-solving and decision-making abilities.

Teaching:

The program is delivered through a combination of lectures, tutorials, workshops, and practical industry projects. The faculty comprises industry experts and experienced academics, ensuring that students benefit from both theoretical knowledge and practical insights. The program also emphasizes experiential learning through internships, industry collaborations, and case studies, providing students with hands-on experience in the creative industries.

Careers:

Graduates of the Bachelor of Entrepreneurship (Creative Industries) are well-prepared for a wide range of careers in the creative industries, including:

• Brand Manager
• Entrepreneur
• Marketing Manager
• Communication Strategist
• Operations Manager
• Intrapreneur
• Design Strategist
• Sustainability Advisor/Manager