Tuition Fee
AUD 37,000
Per year
Start Date
Medium of studying
Blended
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Marketing | Market Research | Digital Marketing
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
AUD 37,000
Intakes
| Program start date | Application deadline |
| 2024-07-08 | - |
About Program
Program Overview
This postgraduate marketing program offers three pathways tailored to students with varying backgrounds. Pathway 1 is designed for those with a related degree and work experience, while Pathways 2 and 3 are suitable for graduates from any discipline. The program covers core marketing concepts, including brand strategy, consumer behavior, and digital marketing, and allows students to specialize through elective courses. Graduates are well-prepared for senior management positions in marketing or specialist roles in consulting or other industries.
Program Outline
Outline:
Pathway 1 (1 year - related degree and work experience)
Core Module
- Brand Strategy and Management - 7205MKT (10 credit points)
- Advanced Consumer Behaviour - 7210MKT (10 credit points)
- Strategic Marketing - 7032MKT (10 credit points)
- Marketing Analytics - 7033MKT (10 credit points)
- Marketing Futures - 7034MKT (10 credit points) (offered from T2 2024)
- Digital Marketing and AI - 7040MKT (10 credit points)
Electives (select 20 credit points)
- Corporate Communications - 7001MKT (10 credit points)
Pathway 2 (1.5 years - any degree)
Foundation Module
- Marketing Foundations - 7003MKT (10 credit points)
- Market Research - 7207MKT (10 credit points)
- Integrated Marketing Communication - 7209MKT (10 credit points)
- Services Marketing - 7206MKT (10 credit points)
Core Module
- Brand Strategy and Management - 7205MKT (10 credit points)
- Advanced Consumer Behaviour - 7210MKT (10 credit points)
- Strategic Marketing - 7032MKT (10 credit points)
- Marketing Analytics - 7033MKT (10 credit points)
- Marketing Futures - 7034MKT (10 credit points) (offered from T2 2024)
- Digital Marketing and AI - 7040MKT (10 credit points)
Electives (select 20 credit points)
- Corporate Communications - 7001MKT (10 credit points)
Pathway 3 (1.5 years - related degree)
Core Module
- Brand Strategy and Management - 7205MKT (10 credit points)
- Advanced Consumer Behaviour - 7210MKT (10 credit points)
- Strategic Marketing - 7032MKT (10 credit points)
- Marketing Analytics - 7033MKT (10 credit points)
- Marketing Futures - 7034MKT (10 credit points) (offered from T2 2024)
- Digital Marketing and AI - 7040MKT (10 credit points)
Electives (select 20 credit points)
- Corporate Communications - 7001MKT (10 credit points)
Flexible Module
- Dissertation (40 credit points)
- Electives (40 credit points)
Electives
- Globalisation and Corporate Social Responsibility - 7112IBA (10 credit points)
- Leadership for Sustainable Business - 7121IBA (10 credit points)
- Big Data Analytics and Social Media - 7230ICT (10 credit points)
- Introduction to Big Data Analytics - 7030ICT (10 credit points)
- PG Business Internship I - 7004GBS (10 credit points)
- PG Global Mobility Internship II - 7007GBS (20 credit points)
- Community Internship and Partnerships for SDGs - 7510LFC (10 credit points)
Careers:
Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.
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About University
Griffith University
Overview:
Griffith University is a public research university located in Queensland, Australia. It is known for its high rankings, career-focused programs, and diverse campuses.
Services Offered:
*
Library:
Provides access to a wide range of resources, including books, journals, and online databases. *myGriffith:
A student portal offering access to academic information, course materials, and student support services. *Staff:
A dedicated team of staff members providing support and guidance to students and faculty. *Advancement:
Focuses on alumni engagement and fundraising initiatives.Key Reasons to Study There:
Top Rankings:
Consistently ranks in the top 2% of universities worldwide.Career Focused:
Achieves high employer satisfaction rates with graduates.Great Locations:
Five campuses offer a vibrant learning and innovation environment.Learn from the Best:
Home to Australia's most awarded teachers.Academic Programs:
*
Undergraduate:
Offers a wide range of bachelor degrees across various disciplines. *Postgraduate:
Provides postgraduate coursework and research opportunities. *Research:
Promotes research excellence through institutes and centers. *Double Degrees:
Offers unique combinations of undergraduate and postgraduate degrees.Other:
News and Events:
Provides updates on university news, events, and research activities.Social Media:
Active on various social media platforms, including Facebook, Instagram, YouTube, LinkedIn, Threads, and Twitter.Disclaimer:
Includes information on privacy, copyright, complaints, and accreditation.Locations:
Details the university's campuses in Gold Coast, Logan, and Brisbane.First Peoples of Australia:
Highlights the university's commitment to supporting Aboriginal and Torres Strait Islander communities.Total programs
136
Average ranking globally
#239
Average ranking in the country
#15
Admission Requirements
Entry Requirements:
International Students
- A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; AND a minimum 2 years full-time (or equivalent) relevant ^professional experience; OR
- A Griffith Graduate Certificate in Marketing with a minimum grade point average of 4.0 using a 7.0 scale.
Pathway 2 - 1.5 year program (120CP):
- A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
- A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.
Pathway 3 - 1.5 year program (120CP):
- A recognised Bachelor degree (or higher) in a related discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
- A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.
- ^Related Discipline:** Marketing, Advertising, PR, Sales, Economics, Media Studies, Communication, International Business, Tourism ^
- Professional Experience: Marketing, Advertising, Sales, Customer Relationship Management, Digital Marketing, Social Media Marketing, Market Research, Brand Management, Communications, Content Marketing, PR. Roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business; key concepts or principles in marketing and/or business are also considered professional experience. Study option: If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.
Language Proficiency Requirements:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0 OR a minimum score of 575 on TOEFL OR
- an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19) OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only) OR
- a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English) OR
- an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50. English test results must be no more than two years old. International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree. Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements: Admission Procedure If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches. Griffith English Language Institute
Location
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