Master of Marketing

Program Overview

This postgraduate marketing program offers three pathways tailored to students with varying backgrounds. Pathway 1 is designed for those with a related degree and work experience, while Pathways 2 and 3 are suitable for graduates from any discipline. The program covers core marketing concepts, including brand strategy, consumer behavior, and digital marketing, and allows students to specialize through elective courses. Graduates are well-prepared for senior management positions in marketing or specialist roles in consulting or other industries.

Program Outline

Outline:

Pathway 1 (1 year - related degree and work experience)

Core Module

• Brand Strategy and Management - 7205MKT (10 credit points)
• Advanced Consumer Behaviour - 7210MKT (10 credit points)
• Strategic Marketing - 7032MKT (10 credit points)
• Marketing Analytics - 7033MKT (10 credit points)
• Marketing Futures - 7034MKT (10 credit points) (offered from T2 2024)
• Digital Marketing and AI - 7040MKT (10 credit points)

Electives (select 20 credit points)

• Corporate Communications - 7001MKT (10 credit points)

Pathway 2 (1.5 years - any degree)

Foundation Module

• Marketing Foundations - 7003MKT (10 credit points)
• Market Research - 7207MKT (10 credit points)
• Integrated Marketing Communication - 7209MKT (10 credit points)
• Services Marketing - 7206MKT (10 credit points)

Core Module

• Brand Strategy and Management - 7205MKT (10 credit points)
• Advanced Consumer Behaviour - 7210MKT (10 credit points)
• Strategic Marketing - 7032MKT (10 credit points)
• Marketing Analytics - 7033MKT (10 credit points)
• Marketing Futures - 7034MKT (10 credit points) (offered from T2 2024)
• Digital Marketing and AI - 7040MKT (10 credit points)

Electives (select 20 credit points)

• Corporate Communications - 7001MKT (10 credit points)

Pathway 3 (1.5 years - related degree)

Core Module

• Brand Strategy and Management - 7205MKT (10 credit points)
• Advanced Consumer Behaviour - 7210MKT (10 credit points)
• Strategic Marketing - 7032MKT (10 credit points)
• Marketing Analytics - 7033MKT (10 credit points)
• Marketing Futures - 7034MKT (10 credit points) (offered from T2 2024)
• Digital Marketing and AI - 7040MKT (10 credit points)

Electives (select 20 credit points)

• Corporate Communications - 7001MKT (10 credit points)

Flexible Module

• Dissertation (40 credit points)
• Electives (40 credit points)

Electives

• Globalisation and Corporate Social Responsibility - 7112IBA (10 credit points)
• Leadership for Sustainable Business - 7121IBA (10 credit points)
• Big Data Analytics and Social Media - 7230ICT (10 credit points)
• Introduction to Big Data Analytics - 7030ICT (10 credit points)
• PG Business Internship I - 7004GBS (10 credit points)
• PG Global Mobility Internship II - 7007GBS (20 credit points)
• Community Internship and Partnerships for SDGs - 7510LFC (10 credit points)

Careers:

Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.