MSc Marketing

Program Overview

The MSc Marketing program at Budapesti Corvinus Egyetem equips students with the expertise to make strategic marketing decisions in various sectors and markets. The curriculum covers core marketing principles and offers specializations in online marketing communication, innovative channel management, and data-driven marketing. Graduates are highly sought after in the marketing field, pursuing careers in brand management, market research, advertising, and sales.

Program Outline

Degree Overview:

The MSc Marketing program at Budapesti Corvinus Egyetem is designed to train future marketing managers who possess the expertise to make intricate marketing strategy decisions across various sectors and business types, both in domestic and international markets. The program aims to equip students with the competencies necessary to navigate the challenges of the digital marketing landscape. Students are immersed in a curriculum that encompasses fundamental economics, business, and marketing knowledge, establishing a solid foundation. Subsequently, they are provided with opportunities to specialize their understanding in online marketing communication, innovative channel management, and data-driven marketing.

Outline:

Core Modules:

• Applied Market Research Method
• Marketing Management
• Integrated Marketing Communication

Year 2

• Marketing Innovation and New Product Development
• Services, Marketing, and Costumer Experience

Electives:

• Online Marketing Communication
• Innovative Channel Management

Teaching:

The teaching methods employed in the MSc Marketing program foster a dynamic and interactive learning environment. Students engage in lectures, seminars, case studies, and real-world projects, honing their analytical, problem-solving, and communication skills. The program boasts a highly qualified faculty of experienced marketers and researchers, ensuring that students receive cutting-edge knowledge and practical insights. Additionally, the program collaborates with industry experts, providing students with valuable networking opportunities and exposure to real-world marketing practices.

Careers:

Graduates of the MSc Marketing program are well-equipped to pursue a diverse range of careers in the field of marketing. They are sought after by organizations in various industries, including:

• Brand and Product Management
• Marketing Specialist
• Market Researcher
• Advertising Manager
• Media Planner
• Sales Manager
• Trade Marketing Manager

Tuition Fees and Payment Information:

• Tuition fees (EEA): 990 000 HUF per semester
• Total tuition fees (EEA): 3 960 000 HUF
• Tuition fees (Non-EEA): € 3 700 per semester
• Total tuition fees (Non-EEA): € 14 800