Bachelor in Communication and Media: Concentration in Public Relations

Program Overview

The Bachelor in Communication and Media: Concentration in Public Relations at the University of New York in Prague equips students with the skills to excel in public relations. The program covers media relations, event management, and crisis communications, preparing students for careers as publicists, social media relations specialists, and more. To be eligible, students must be enrolled in the UNYP Dual Degree program and complete 12 credits in public relations courses.

Program Outline

Degree Overview:

Overview:

The Bachelor in Communication and Media: Concentration in Public Relations at the University of New York in Prague is designed to provide students with the necessary communication and promotional skills to excel in the field of Public Relations. Public Relations professionals are responsible for managing client reputations, influencing media opinion, and representing clients to the external world.

Objectives:

• Develop strong communication and promotional abilities
• Gain knowledge of media relations, event management, and crisis communications
• Understand the role of public relations in building and maintaining relationships with audiences
• Prepare students for successful careers in the public relations industry

Program Description:

The program is a concentration within the Communication and Media degree offered by the University of New York in Prague. To be eligible for the Public Relations concentration, students must be enrolled in the State University of New York, Empire State University, and UNYP Dual Degree program. Students must complete 12 credits (24 ECTS credits) in courses from the concentration's subject list, select a bachelor's thesis topic related to the concentration focus, and successfully pass the Czech State Exam and earn the UNYP bachelor's degree.

Outline:

The Public Relations concentration includes the following courses:

• Principles of PR
• Media Relations
• Public Speaking
• Event Management

Careers:

Prospective Career Opportunities:

• Publicist
• Social Media Relations
• Spokesperson
• Crisis Management
• Lobbyist
• Events Manager