Communication and Business

Program Overview

This program provides a foundation in business fundamentals, communication, and media studies. Students will develop skills in graphic design, writing, and communication, preparing them for careers in advertising, marketing, media relations, and other fields. The program offers flexibility with elective courses in literature and visual communication design.

Program Outline

Outline:

• Required Courses for Students Admitted Fall 2023 Onward:
BUS200 - Business Fundamentals (3 units)
• Explores fundamentals of modern business management.
BUS216 - Introduction to Essentials of Business Communications (3 units)
• Covers effective English-language business writing principles.
BUS251 - Financial Accounting I (3 units)
• Introduces financial accounting, including terminology, financial statements, and analysis.
CMNS110 - Introduction to Communication Studies (3 units)
• Provides an overview of communication theory and its applications.
CMNS120 - Creativity and Communication Across Media (3 units)
• Explores creative writing and content creation for communication and media studies.
CMNS130 - Explorations in Mass Communication (3 units)
• Examines the role of mass communication in Canadian society.
ECON103 - Principles of Microeconomics (4 units)
• Covers basic microeconomic principles.
IAT102 - Graphic Design (3 units)
• Introduces fundamental graphic design principles.

Choose one course from the following list:

IAT100 - Digital Image Design (3 units) IAT110 - Visual Communication Design (3 units)

Choose one course from the following list:

ENGL112 - Literature Now (3 units) ENGL113 - Literature and Performance (3 units) ENGL115 - Literature and Culture (3 units)

• Required Courses for Students Admitted Prior to Fall 2023:
BUS200 - Business Fundamentals (3 units) BUS216 - Introduction to Essentials of Business Communications (3 units) BUS251 - Financial Accounting I (3 units) CA135 - Introduction to Cinema (3 units) CMNS110 - Introduction to Communication Studies (3 units) CMNS130 - Explorations in Mass Communication (3 units) ECON103 - Principles of Microeconomics (4 units) IAT102 - Graphic Design (3 units)
• Choose one course from the following list:
IAT100 - Digital Image Design (3 units) IAT110 - Visual Communication Design (3 units)

Choose one course from the following list:

ENGL112 - Literature Now (3 units) ENGL113 - Literature and Performance (3 units) ENGL115 - Literature and Culture (3 units)

Careers:

• Advertising & Media
• Marketing
• Media & Community Relations
• Human Resources
• Social Media
• Event Management
• Arts & Culture