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Students
Tuition Fee
Start Date
Medium of studying
Duration
48 months
Program Facts
Program Details
Degree
Bachelors
Major
Public Relations | Marketing | Advertising
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


Duquesne University's Strategic Public Relations and Advertising program provides a comprehensive understanding of public relations and advertising principles and practices. Students explore the distinctions and integration of these fields, developing critical evaluation and hands-on production skills. The program offers concentrations in advertising or public relations, allowing students to specialize in their chosen area.

Program Outline

Degree Overview:


Overview:

The Strategic Public Relations and Advertising program at Duquesne University equips students with a comprehensive understanding of the fundamental principles and practices of public relations and advertising, alongside a theoretical grasp of their significance as primary means of persuasion in contemporary society.


Objectives:

  • Provide students with a thorough grounding in the foundational skills and practices of public relations and advertising
  • Foster a deep theoretical understanding of the cultural significance of public relations and advertising as primary means of persuasion in modern life

Program Description:

The program explores the distinctions, similarities, and integration of public relations and advertising, offering critical evaluation of industry content and hands-on production skills. Students collaborate with a departmental mentor to specialize in public relations, advertising, or an integrated combination of both.


Outline:


Department Core (12 credits):

  • MDIA 140 Media Literacy
  • MDIA 260 Media Design
  • MDIA 465W Media Ethics
  • MDIA 473 Media Law

Advertising Concentration (24 credits):

  • ADPR 220 Advertising in Strategic Media
  • ADPR 340W Writing for Advertising & Copy
  • ADPR 419 Advertising Campaigns, Writing & Production
  • ADPR 422 Advertising Strategies & Case Studies
  • ADPR 467 Media Research Methods
  • MKTG 271 Introduction to Marketing
  • 2 media elective courses

Public Relations Concentration (24 credits):

  • ADPR 243 Public Relations in Strategic Media
  • ADPR 410 Public Relations Strategies & Case Studies
  • ADPR 418W Public Relations Campaigns
  • ADPR 467 Media Research Methods
  • JOUR 177 Language for Journalists
  • JOUR 200W Multiplatform Newsroom I
  • MKTG 271 Introduction to Marketing
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