Program Overview
Duquesne University's Strategic Public Relations and Advertising program provides a comprehensive understanding of public relations and advertising principles and practices. Students explore the distinctions and integration of these fields, developing critical evaluation and hands-on production skills. The program offers concentrations in advertising or public relations, allowing students to specialize in their chosen area.
Program Outline
Degree Overview:
Overview:
The Strategic Public Relations and Advertising program at Duquesne University equips students with a comprehensive understanding of the fundamental principles and practices of public relations and advertising, alongside a theoretical grasp of their significance as primary means of persuasion in contemporary society.
Objectives:
- Provide students with a thorough grounding in the foundational skills and practices of public relations and advertising
- Foster a deep theoretical understanding of the cultural significance of public relations and advertising as primary means of persuasion in modern life
Program Description:
The program explores the distinctions, similarities, and integration of public relations and advertising, offering critical evaluation of industry content and hands-on production skills. Students collaborate with a departmental mentor to specialize in public relations, advertising, or an integrated combination of both.
Outline:
Department Core (12 credits):
- MDIA 140 Media Literacy
- MDIA 260 Media Design
- MDIA 465W Media Ethics
- MDIA 473 Media Law
Advertising Concentration (24 credits):
- ADPR 220 Advertising in Strategic Media
- ADPR 340W Writing for Advertising & Copy
- ADPR 419 Advertising Campaigns, Writing & Production
- ADPR 422 Advertising Strategies & Case Studies
- ADPR 467 Media Research Methods
- MKTG 271 Introduction to Marketing
- 2 media elective courses
Public Relations Concentration (24 credits):
- ADPR 243 Public Relations in Strategic Media
- ADPR 410 Public Relations Strategies & Case Studies
- ADPR 418W Public Relations Campaigns
- ADPR 467 Media Research Methods
- JOUR 177 Language for Journalists
- JOUR 200W Multiplatform Newsroom I
- MKTG 271 Introduction to Marketing