Fashion Marketing & Branding

Program Overview

This fashion and lifestyle styling and marketing program provides a comprehensive overview of the industry, from design and production to marketing and public relations. Students will develop a strong understanding of consumer behavior, advertising, and promotion, and gain hands-on experience through project-based learning. The program prepares graduates for careers in various fashion-related fields, including design, marketing, and public relations.

Program Outline

Outline:

Program Outline

Core Disciplines

Introduction To Styling & Marketing for Fashion and Lifestyle

• Define the terminology common to the fashion industry.
• Identify the segments of the fashion industry and their roles in the fashion pipeline.
• Trace the movement of fashion from concept to consumer.
• Identify current designers and recognize their signature styles.
• Develop an awareness of the variety and rewards of fashion related careers.
• Outline the key strategies and processes of fashion marketing.
• Explain the concept of research and development.
• Compare the marketing of fashion to that of other products.
• Identify a strategy to use for market distribution.
• Display an ability to prepare and present fashion marketing information.
• Produce a fashion-related event video.

Writing For The Industry

• Identify the numerous factors that influence consumer-buying behavior.
• Discuss how consumer attitudes can be influenced by marketers.
• Relate basic psychological concepts to consumer motivation and need fulfillment.
• Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

Consumer Behaviour

• Identify the numerous factors that influence consumer-buying behavior.
• Discuss how consumer attitudes can be influenced by marketers.
• Relate basic psychological concepts to consumer motivation and need fulfillment.
• Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

Public Relations & Media

• Demonstrate an understanding of traditional and emerging public relations techniques.
• Analyze real world observations and apply to public relations initiatives.
• Demonstrate creative and critical thinking skills.
• Improve personal communication and public presentation skills.

Advertising & Promotion

• Analyze marketing strategies employed by advertisers in a wide variety of media: Print, Broadcast, Out-of-Home, Online, and Social Media.
• Exhibit an understanding of how to target advertising to specific markets.
• Develop and budget an ad campaign integrating multiple media platforms.

Careers:

Pathway of your career

Become a student! If you’ve dreamed of turning your passion into an exciting career in fashion, as a designer or in production, this is your chance to bring that dream to life. Perhaps you’re in the industry and need to upgrade your skills? Or you want to develop your existing skills to further a hobby? Or maybe you’re ready to launch an exciting second career. One-on-one education with some of the most creative brains in the business and first-hand experience in a professional workshop will help you build a portfolio fit for the world’s top fashion schools and brands.