Bachelor of Arts in Hospitality and Tourism Management

Program Overview

The Hotel, Tourism, and Event Management degree at EUC equips students with the knowledge and skills necessary for careers in the hospitality, tourism, and event industries. The program covers topics such as revenue management, culinary business management, event organization, and sustainable development. Students gain practical experience through internships and have the opportunity to specialize in areas such as niche tourism, sustainable tourism, and casino management.

Program Outline

Outline:

• Program Content and Structure:
• Individual Modules with Descriptions:
• HTM100: The Hospitality Business:
Provides an overview of the hospitality industry, including its history, structure, and key players.
• HTM105: Essentials of Culinary Arts: Introduces the principles and techniques of culinary arts, including food preparation, cooking methods, and menu planning.
• HTM110: Designing and Managing Bar and Beverage Operations: Covers the principles and practices of bar and beverage management, including beverage selection, pricing, and service.
• HTM115: Fundamentals of Tourism and Global Changes: Examines the history, development, and current trends in the tourism industry, as well as the impact of globalization on tourism.
• HTM120: Managing Front Office, Technology, and Reservation Systems: Introduces the principles and practices of front office management, including guest registration, room assignments, and reservation systems.
• HTM125: The Art of Gastronomy: Explores the history, culture, and techniques of gastronomy, including the role of food in society and the art of fine dining.
• HTM200: Event Development and Management: Covers the principles and practices of event development and management, including event planning, budgeting, and marketing.
• HTM205: Facilities Management: Introduces the principles and practices of facilities management, including building maintenance, energy efficiency, and safety.
• HTM250: Internship I in Hospitality and Tourism Enterprises: Provides students with practical experience in the hospitality and tourism industry through an internship at a hotel or tourism organization.
• HTM220: Revenue and Cost Control Management in Hospitality and Tourism: Covers the principles and practices of revenue and cost control management in the hospitality and tourism industry.
• HTM300: Food Service Sanitation, Hygiene, and Risk Management: Examines the principles and practices of food service sanitation, hygiene, and risk management.
• HTM305: Niche Tourism and Innovative Products: Explores niche tourism markets and innovative tourism products, including adventure tourism, ecotourism, and cultural tourism.
• HTM315: Sustainable and Responsible Tourism: Covers the principles and practices of sustainable and responsible tourism, including the environmental, social, and economic impacts of tourism.
• HTM350: Internship II in Hospitality and Tourism Enterprises or MAR335: Digital Marketing: Provides students with additional practical experience in the hospitality and tourism industry through an internship or a course in digital marketing.
• HTM330: Managing Casino, Spa, and Wellness Services: Covers the principles and practices of managing casino, spa, and wellness services, including customer service, marketing, and operations.

Careers:

• Graduates of the Hotel, Tourism, and Event Management degree may pursue careers in the following fields:
• World-class hotels
• Tour operators
• Tourism authorities
• Event planning
• Public relations