Public Relations - Corporate Communications

Program Overview

This Master's program in Business Communication combines theory and practice, equipping students with critical thinking, analytical, and strategic skills for careers in corporate communications and public relations. Through hands-on projects with real-world clients, students learn to develop strategic communication campaigns that integrate social media, diversity communications, and internal corporate communications. Graduates are prepared for roles such as Communications Adviser, Public Relations Coordinator, and Social Media Specialist.

Program Outline

Degree Overview:

Master practical and theoretical aspects of business communication. This program features hands-on, project-based assignments where you'll be working for real-world clients, not just doing classroom exercises. In this program, you'll learn to:

• Apply the critical, analytical, and strategic skills prized by employers in corporate communications and public relations.
• Weave social media and diversity communications into all aspects of tactical delivery.
• Earn an audience's attention, influence attitudes and motivate behaviour.
• Produce internal corporate communications plans and activities — the fastest-growing segment of the industry.
• Prepare strategic plans, crisis responses, media campaigns, fundraising initiatives, and other planning documents.
• Develop strategic communication campaigns that integrate all of the above elements.

Outline:

Semester 1

• Introduction to Marketing and Communications
• Career Management for PR Practitioners
• Writing for Public Relations 1
• Applied Communications Research
• Performance Techniques for Media Relations
• Introduction to Public Relations
• Communication Design and Technology

Semester 2

• Social Media Technology for PR
• Writing for Public Relations 2
• Special Events Planning
• Strategic Communications Planning
• Public Relations and Philanthropy
• Issues and Crisis Management
• Internal Communications

Careers:

Public Relations and Corporate Communications professionals are needed across industries — in health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, visual and performing arts, and many more. Sample careers include:

• Communications Adviser
• Community Engagement Coordinator
• Public Relations Coordinator
• Communications Assistant
• Marketing and Communications Specialist
• Social Media & Influencer Marketing Specialist
• Fundraising and Events Coordinator
• Campaign Coordinator