Advertising & Marketing Communications

Program Overview

This advertising program provides a comprehensive curriculum that covers the fundamentals of advertising, from creative development to media planning and analysis. Students learn from industry professionals and engage in hands-on projects that prepare them for careers in various advertising roles, including communications specialist, digital account manager, and campaign manager. The program emphasizes the latest trends and technologies in the field, ensuring graduates are equipped with the skills needed to succeed in the rapidly evolving advertising industry.

Program Outline

Outline:

• Semester 1
• ADVG 17005 The Business of Advertising (3 credits)
• ADVG 19254 The Creative Process (3 credits)
• ADVG 18508 Message Delivery Channels (3 credits)
• APPL 19402 Computer Applications for Business (3 credits)
• COMM 19999 Essential Communications (3 credits)
• General Education Course (3 credits)
• Semester 2
• ADVG 18846 Market Data Analysis (3 credits)
• ADVG 15538 Advertising Art Direction & Design (3 credits)
• ADVG 15490 Programmatic and Digital Media (3 credits)
• ADVG 10846 Advertising Metrics (3 credits)
• MKTG 19509 Marketing Fundamentals for Advertising (3 credits)
• HUMN 14857G Creative Thinking: Theory and Practice (3 credits)
• Semester 3
• ADVG 18073 Consumer Research Advertising Planning (3 credits)
• ADVG 20417 Brand Storytelling (3 credits)
• ADVG 23623 Strategic Media Planning (3 credits)
• MKTG 27545 Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing (3 credits)
• SALE 19240 Business Development in a Digital Culture (3 credits)
• General Education Course (Open) (3 credits)
• Semester 4
• ADVG 25805 Professional Development and Career Preparation (3 credits)
• ADVG 26783 Creative Content Development (3 credits)
• ADVG 27906 Strategic Media Delivery (3 credits)
• MKTG 29599 Integrated Campaign Strategy: Public Relations and Publicity (3 credits)

Teaching:

• Faculty from the Pilon School of Business
• Courses taught by industry professionals with years of experience in the field
• Hands-on learning environment that mimics the workplace

Careers:

• Communications Specialist
• Assistant Digital Buyer
• Assistant Media Buyer
• Assistant Media Planner
• Assistant Programmatic Buyer
• Campaign Manager
• Digital Account Manager
• Digital Marketing Coordinator
• Digital Account Coordinator
• Digital Content Coordinator