Tourism and Hospitality, Associate Certificate, Part-time

Program Overview

The BCIT Tourism and Hospitality associate certificate prepares students for roles in the tourism industry. The program covers core business concepts such as marketing, finance, and leadership, with a focus on the business of tourism. Students can choose from a variety of electives to tailor their studies to their interests. Employment opportunities include roles in advertising, marketing, public relations, conference and event planning, and business development.

Program Outline

Outline:

Associate Certificate Part-time School of Business + Media

The BCIT Tourism and Hospitality associate certificate focuses on the business of tourism and will prepare you for a role in B.C.’s 3rd largest industry. You’ll also develop a solid understanding of core business concepts including marketing, finance, and leadership.

• Courses:

Required Courses (12.0 credits):

• MKTG 1000: The Business of Tourism and Hospitality
• MKTG 1030: The Business of Leisure Travel
• MKTG 1102: Essentials of Marketing
• MKTG 1120: Event Planning

Electives (3.0 credits):

• COMM 1103: Introduction to Business and Technical Communication
• MKTG 1060: Tourism Entrepreneurship
• MKTG 1017: Event Marketing
• MKTG 1219: Professional Sales Skills
• MKTG 1352: Digital Marketing
• MKTG 1550: Social Media Essentials
• MKTG 2202: Introduction to Marketing Communications
• MKTG 2226: Production Management for Events & Special Projects

Careers:

• Employment opportunities may be found in the following National Occupational Classification (NOC) codes:
• 1123 – Professional occupations in advertising, marketing and public relations
• 1226 – Conference and event planners
• 4163 – Business development officers and marketing researchers and consultants
• 4167 – Recreation, sports and fitness policy researchers, consultants and program officers
• 6513 – Food and beverage servers
• Examples of job titles include:
• Hotel Sales Coordinator
• Conference Coordinator
• Destination Marketing Coordinator
• Tourism Public Relations Coordinator
• Event Coordinator