Marketing Management – Entrepreneurship, Associate Certificate, Part-time

Program Overview

This 8-course associate certificate program combines business and entrepreneurial skills to prepare students to launch or manage small businesses, enhance their marketing abilities, or pursue self-employment. It focuses on developing innovative thinking, business development, and marketing expertise, with electives allowing students to tailor their studies to their specific interests. Graduates are equipped for careers in entrepreneurship, marketing, sales, and business management.

Program Outline

Degree Overview:

Overview:

This unique program combines business skills and entrepreneurial knowledge to prepare students to run an existing small business, launch a new idea, or enhance their marketing-related position in an established company.

Objectives:

• Develop entrepreneurial skills for business innovation
• Enhance innovative thinking, business development, and marketing skills
• Prepare students for the frontier of the new economy-entrepreneurship and self-employment

Program Description:

• 8-course associate certificate program
• Focus on specialized entrepreneurial skills for business innovation
• Designed for students with or without prior experience looking to enhance their entrepreneurial endeavors

Outline:

Required Courses:

• Essentials of Marketing
• Professional Sales Skills
• Small Business Development
• Small Business Management
• Advanced Sales & Business Development
• Business Plan Development

Electives (choose 9.0 credits):

• Entrepreneurial Management
• Introduction to Business and Technical Communication (With Language Development Component)
• Accounting 1
• Customer Relations
• Digital Marketing
• Social Media Essentials
• Financing For a New or Growing Business
• Personal Finance Fundamentals
• Project Management in Marketing
• Content Planning
• Search Engine Marketing: SEO and Paid Search
• YouTube Marketing
• Fundamentals of Marketing Research
• Consumer Behaviour

Careers:

Potential Career Paths:

• Small business owner
• Entrepreneur
• Marketing manager
• Sales representative
• Business development manager

Opportunities and Outcomes:

• Prepare for the frontier of the new economy-entrepreneurship and self-employment
• Enhance existing marketing-related positions in established companies
• Develop a broad base of skills every entrepreneur needs to manage the many aspects of business