Marketing Management (Professional Sales Option), Diploma, Full-time

Program Overview

Through a combination of coursework and practical experience, graduates develop the skills and knowledge necessary for success in various industries. The program prepares students for roles such as account managers, sales managers, and Vice Presidents of Sales & Marketing. Graduates are highly sought after by employers in business services, technology, industrial distribution, and consumer goods.

Program Outline

Outline:

Year 3 (15 weeks)

• FMGT 3222: Managerial Finance (MKTG)
• MKTG 3306: Business Planning Principles
• MKTG 3309: Marketing Research
• MKTG 3319: Advanced Sales & Business Development
• MKTG 3334: Business Negotiation skills
• MKTG 3343: Sales Management

Year 4 (20 weeks)

• MKTG 3304: International Marketing
• MKTG 4380: Marketing Analytics for Strategic Decisions
• MKTG 4402: Account Management
• MKTG 4404: Industry Sales Practicum
• MKTG 4418: Business Consulting Projects
• MKTG 4428: Current Issues in Sales
• MKTG 4431: Digital Marketing
• MKTG 4432: Customer Loyalty Strategies

Careers:

Graduates of the Professional Sales program are highly sought after by employers in a variety of industries, including:

• Business Services (Konica-Minolta, IT/IQ, Ricoh)
• Technology (Sophos, Absolute, SAP)
• Industrial Distribution (Leavitt Machinery, Finning, Ritchie Bros.)
• Consumer Goods (Vancouver Canucks, Labatt’s, Arcteryx)
Most graduates apply to positions as account managers. As they build career experience, graduates may apply to roles as key account managers, sales managers, and Vice Presidents of Sales & Marketing. Several are earning significant incomes negotiating complex contracts for Canadian companies around the world.