Marketing Management, Certificate, Part-time

Program Overview

This part-time, flexible marketing program offers a comprehensive curriculum covering essential marketing concepts, including planning, promotion, research, customer service, and sales. Students can tailor their studies to align with their career goals or personal interests, choosing from a range of electives in areas such as digital marketing, social media, and international business. The program provides a solid foundation for individuals seeking to advance their marketing knowledge and skills.

Program Outline

Outline:

Content:

• Marketing planning
• Promotion
• Research
• Customer service
• Sales

Structure:

• Part-time, flexible learning format
• Courses offered in three terms: Fall, Winter, and Spring/Summer
• Students can tailor their program to focus on areas relevant to their work or personal interest

Course Schedule:

• Required Courses:
• Principles of Management
• Essentials of Marketing
• Effective Presentation Skills
• Digital Marketing
• Introduction to Marketing Communications
• Marketing of Services
• Fundamentals of Marketing Research
• Customer Relationship Management
• Consumer Behaviour
• Brand Strategy
• Electives (choose 9.0 credits):
• Small Business Development
• Social Media Essentials
• Social Media Strategies
• Project Management in Marketing
• Small Business Management
• Content Planning
• Media Planning and Buying
• Public Relations
• International Business Practices 1
• International Business Practices 2
• Electives (choose 6.0 credits):
• Business Law
• Introduction to Sustainable Business Management
• Business Information Systems 1-Microsoft 365 for Windows
• Introduction to Business Data Analytics with MS Excel-MS 365 for Windows
• Introduction to Business and Technical Communication (With Language Development Component)
• Business and Technical Correspondence
• Business and Technical Reports
• Microeconomics
• Macroeconomics
• Accounting 1
• Business Mathematics
• Organizational Behaviour

Individual Modules with Descriptions:

• Principles of Management: Examines management and management roles in teams, projects, departments, and the organization as a whole.
• Essentials of Marketing: Introduces the fundamentals of marketing, including the "four Ps" of marketing and how marketers create customer-driven marketing strategies.
• Effective Presentation Skills: Emphasizes the principles of effective oral communication and the development of public speaking skills.
• Digital Marketing: Provides techniques and strategies to help organizations be competitive in today's business environment.
• Introduction to Marketing Communications: Reviews the role of strategic planning as it applies to media, creative, sales promotion, and research.
• Marketing of Services: Explores the Gaps Model of Service Quality and its application in service industries.
• Fundamentals of Marketing Research: Explores the fundamentals of marketing research, including secondary, qualitative, and quantitative research methods.
• Customer Relationship Management: Provides an understanding of Customer Relationship Management (CRM) including strategy, organization, marketing, information technology, and implementation.