Marketing Management (Professional Sales Option), Certificate, Part-time
| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
This part-time, blended-delivery program provides a comprehensive education in sales techniques, buyer analysis, and professional communication skills. Students can choose from a range of electives to tailor their studies to their career goals, and the flexible scheduling allows for a balance between work and education. The program prepares graduates for success in various sales and marketing roles, offering opportunities for career advancement and financial rewards.
Program Outline
Outline:
Content:
- Sales techniques
- Buyer needs analysis
- Presentation planning
- Professional oral and written skills
- Sales force management
- Trade show sales
- Business market segmentation
- Customer service
Structure:
- Blended delivery (in-class and online)
- Flexible scheduling (part-time)
- Course-by-course registration
- In-classroom courses: 36 hours of classroom time
- Online courses: 12 weeks
Course Schedule:
- Required Courses:
- Essentials of Marketing
- Inside Sales
- Professional Sales Skills
- Digital Marketing
- Managing the Sales Force
- Advanced Sales & Business Development
- Consumer Behaviour
- Key Account Management
- Negotiating Skills
- Electives (12.0 credits):
- Small Business Development
- Social Media Essentials
- Project Management in Marketing
- Production Management for Events & Special Projects
- Small Business Management
- Content Planning
- Search Engine Marketing: SEO and Paid Search
- YouTube Marketing
- Fundamentals of Marketing Research
- Customer Relationship Management
- Brand Strategy
- International Business Practices 1
- International Business Practices 2
- Electives (6.0 credits):
- Business Law
- Introduction to Sustainable Business Management
- Principles of Management
- Introduction to Business and Technical Communication
- Microeconomics
- Macroeconomics
- Accounting 1
- Accounting 2
- Finance 1
- Financing For a New or Growing Business
Careers:
Potential Career Paths:
- Marketing Coordinator
- Inside Sales
- Outside Sales
- Sales Manager
- Sales Coordinator
- Team Leader
Opportunities:
- Career advancement
- Strong financial rewards
Outcomes:
- Enhanced sales, marketing, and career skills
- Job success
Entry Requirements:
Applicants to the BCIT School of Business + Media are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit: English Requirements and How to Meet Them Equivalencies Assessment Testing
