Marketing Management (Professional Sales Option), Certificate, Part-time

Program Overview

This part-time, blended-delivery program provides a comprehensive education in sales techniques, buyer analysis, and professional communication skills. Students can choose from a range of electives to tailor their studies to their career goals, and the flexible scheduling allows for a balance between work and education. The program prepares graduates for success in various sales and marketing roles, offering opportunities for career advancement and financial rewards.

Program Outline

Outline:

Content:

• Sales techniques
• Buyer needs analysis
• Presentation planning
• Professional oral and written skills
• Sales force management
• Trade show sales
• Business market segmentation
• Customer service

Structure:

• Blended delivery (in-class and online)
• Flexible scheduling (part-time)
• Course-by-course registration
• In-classroom courses: 36 hours of classroom time
• Online courses: 12 weeks

Course Schedule:

• Required Courses:
• Essentials of Marketing
• Inside Sales
• Professional Sales Skills
• Digital Marketing
• Managing the Sales Force
• Advanced Sales & Business Development
• Consumer Behaviour
• Key Account Management
• Negotiating Skills
• Electives (12.0 credits):
• Small Business Development
• Social Media Essentials
• Project Management in Marketing
• Production Management for Events & Special Projects
• Small Business Management
• Content Planning
• Search Engine Marketing: SEO and Paid Search
• YouTube Marketing
• Fundamentals of Marketing Research
• Customer Relationship Management
• Brand Strategy
• International Business Practices 1
• International Business Practices 2
• Electives (6.0 credits):
• Business Law
• Introduction to Sustainable Business Management
• Principles of Management
• Introduction to Business and Technical Communication
• Microeconomics
• Macroeconomics
• Accounting 1
• Accounting 2
• Finance 1
• Financing For a New or Growing Business

Careers:

Potential Career Paths:

• Marketing Coordinator
• Inside Sales
• Outside Sales
• Sales Manager
• Sales Coordinator
• Team Leader

Opportunities:

• Career advancement
• Strong financial rewards

Outcomes:

• Enhanced sales, marketing, and career skills
• Job success