Media Techniques and Marketing Communications, Certificate, Part-time

Program Overview

This hands-on program combines Marketing Communications with multimedia technology, providing students with practical skills in promotional marketing, including industry-standard software like InDesign and Photoshop. Graduates will gain a comprehensive understanding of marketing and advertising concepts, preparing them for careers in the communications departments of various businesses. The program focuses on practical software and design skills, enhancing students' resumes and making them highly competitive in the job market.

Program Outline

Outline:

This hands-on program combines the strategic approach of Marketing Communications with the techniques of multimedia technology. By focusing on specialized training you’ll need in promotional marketing, you’ll have the useable skills employers are looking for, including an understanding of the most current industry programs like InDesign and Photoshop. You’ll also gain an understanding of the broader range of marketing and advertising concepts to further your career, including how to prepare and present a professional portfolio. Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Careers:

Your training here at BCIT will focus on practical software and design skills. This will help you pursue a career in the communications department of any business, from entrepreneurial businesses to major corporations. After graduation, your training in areas like InDesign, marketing, and advertising production will help make you and your resume stand out even more.