Online MBA-Marketing Track

Program Overview

Walsh University's Online MBA-Marketing Track provides a comprehensive curriculum covering core business principles, marketing strategies, and research methods. Students develop ethical decision-making skills, explore the application of marketing theories, and gain proficiency in data analysis and information systems. Graduates are prepared for careers in marketing, including market research, product management, and digital marketing, with a strong earning potential and industry growth prospects.

Program Outline

Outline:

Online MBA-Marketing Track - Core Curriculum

This course is designed to explore behavior in the modern business world from a professional ethical perspective. Particular current issues will form the basis of discussion and analysis. During the course, students will study ethics as a discipline and will explore it with an emphasis on the modern business environment. Cases and presentations will be used to provide a better understanding of concepts and principles that determine managerial ethics in real-life situations. This course will explore the application of moral theory to management decision-making with special emphasis on the Catholic moral tradition in adherence to Ex Corde Ecclesiae (1990).

MBA 622 – Organizational Behavior & Communication

In this course, students examine essential management, organizational behavior and communication theories. Topics include motivation, conflict management and resolution, groups and teams, and communication. This course is designed to explore how these elements impact the practical application of behavioral science theories with respect to solving complex management problems in a diverse, global environment.

MBA 623 – Financial Accounting & Management

This course examines the practices required to effectively manage an organization’s financial resources. This course explores financial analysis and budgeting techniques with an orientation towards development, analysis, and interpretation of historical, present, and projected performance measures. This course will explore firm’s financing strategies and its access to a variety of capital sources, a firm’s optimal capital structure, and effective resource allocation and investment strategies. The specific topics include financial statement analysis, pro forma analysis, operating budgets, capital budgeting, insourcing and outsourcing, capital structure, and cost of capital.

MBA 624 – Marketing

This course explores the applications of marketing theories and concepts used throughout various types of organizations, including manufacturing, service, nonprofit, and government entities. Topics include marketing strategy and planning, market segmentation, consumer behavior, branding, product and service development, and international marketing.

MBA 625 – Information Systems

This course focuses on various information and communications technologies. Students will examine how information systems are used to solve problems, manage data, and make better business decisions. Topics include management information systems, databases, ERP systems, cloud computing, and information privacy.

MBA 626 – Applied Org Research & Analysis

This course provides students with an overview of statistical concepts and research methods used by for-profit and not-for-profit organizations. Students gain an understanding of research problem formulation, research design, sampling methods, analytic and descriptive survey questionnaires, qualitative versus quantitative data collection, and evaluation and interpretation of descriptive and inferential statistics by performing their own research. The course includes consideration of the use of research methods in program evaluation and outcome studies. This course further emphasizes the importance of integrating research into the business setting to the benefit of students and the overall business profession.

Careers:

According to U.S. News and World Report, jobs for MBA graduates in marketing include:

• Market researcher
• Product manager
• Media manager
• Digital marketing coordinator
Positions Walsh University graduates have held include:
• Market researcher
• Product manager
• Media manager
• Digital marketing coordinator
• Art Director
• Director of Research and Development
• Marketing Analyst
• Director, Digital Innovation and Global Implementation
According to the Bureau of Labor Statistics, individuals 25 and older with a master’s degree earned approximately $10,000 more a year than their counterparts with a bachelor’s degree. The median pay for marketing professions was more than $120,000 per year. The industry is expected to grow by 9% by 2024, leading to the creation of more than 18,000 jobs.