Master of Communication

Program Overview

The Master of Communication program equips students with the knowledge and skills to excel as communication professionals. Through a blend of theoretical and practical instruction, students develop expertise in strategic communication, public relations, and digital media. The program's diverse elective courses allow for specialization in areas such as marketing, journalism, and crisis communication. Graduates are well-prepared for careers in various communication fields, including public relations, marketing, advertising, and journalism.

Program Outline

Degree Overview:

The Master of Communication will provide valuable insight into current trends and practices in communication. The Master of Communication program is designed to provide students with the knowledge and skills to be effective communication professionals. The program is delivered by a joint mix of academics and industry practitioners, giving students a balance across the theoretical and real-world applications. Students will learn how to develop and implement strategic communication plans, manage public relations campaigns, and use social and digital media effectively. Graduates of the Master of Communication program will be prepared for careers in a variety of communication fields, including public relations, marketing, advertising, and journalism.

Outline:

The Master of Communication program is a two-year, full-time program. The program consists of 12 courses, including six core courses and six elective courses. The core courses provide students with a foundation in the principles and theories of communication. The elective courses allow students to specialize in a particular area of communication, such as public relations, marketing, or journalism. The following is a list of the core courses in the Master of Communication program: 1. Strategic Communication Management 2. Communication Research Methods 3. Public Relations Campaigns 4. Social and Digital Media Communication 5. Communication Theory 6. Communication Ethics The following is a list of some of the elective courses in the Master of Communication program: 1. Community Engagement and Communication 2. Crisis Communication Management 3. Global Public Relations 4. Media and Communication Law 5. Public Opinion and Polling 6. Social Media Analytics 7. Visual Communication 8. Writing for Public Relations

Assessment:

Students in the Master of Communication program will be assessed through a variety of methods, including essays, exams, presentations, and case studies. The following is a list of the assessment methods used in the Master of Communication program: 1. Essays 2. Exams 3. Presentations 4. Case studies 5. Group projects 6. Research projects

Teaching:

The Master of Communication program is taught by a team of experienced academics and industry professionals. The program is delivered through a variety of teaching methods, including lectures, seminars, workshops, and tutorials. The program also includes a number of guest lectures from industry leaders.

Careers:

Graduates of the Master of Communication program will be prepared for careers in a variety of communication fields, including public relations, marketing, advertising, and journalism. Graduates will also be prepared for careers in communication-related fields, such as government, non-profit organizations, and education.