| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-07-01 | - |
Program Overview
The Master of Communication program equips students with the knowledge and skills to excel as communication professionals. Through a blend of theoretical and practical instruction, students develop expertise in strategic communication, public relations, and digital media. The program's diverse elective courses allow for specialization in areas such as marketing, journalism, and crisis communication. Graduates are well-prepared for careers in various communication fields, including public relations, marketing, advertising, and journalism.
Program Outline
Degree Overview:
The Master of Communication will provide valuable insight into current trends and practices in communication. The Master of Communication program is designed to provide students with the knowledge and skills to be effective communication professionals. The program is delivered by a joint mix of academics and industry practitioners, giving students a balance across the theoretical and real-world applications. Students will learn how to develop and implement strategic communication plans, manage public relations campaigns, and use social and digital media effectively. Graduates of the Master of Communication program will be prepared for careers in a variety of communication fields, including public relations, marketing, advertising, and journalism.
Outline:
The Master of Communication program is a two-year, full-time program. The program consists of 12 courses, including six core courses and six elective courses. The core courses provide students with a foundation in the principles and theories of communication. The elective courses allow students to specialize in a particular area of communication, such as public relations, marketing, or journalism. The following is a list of the core courses in the Master of Communication program: 1. Strategic Communication Management 2. Communication Research Methods 3. Public Relations Campaigns 4. Social and Digital Media Communication 5. Communication Theory 6. Communication Ethics The following is a list of some of the elective courses in the Master of Communication program: 1. Community Engagement and Communication 2. Crisis Communication Management 3. Global Public Relations 4. Media and Communication Law 5. Public Opinion and Polling 6. Social Media Analytics 7. Visual Communication 8. Writing for Public Relations
Assessment:
Students in the Master of Communication program will be assessed through a variety of methods, including essays, exams, presentations, and case studies. The following is a list of the assessment methods used in the Master of Communication program: 1. Essays 2. Exams 3. Presentations 4. Case studies 5. Group projects 6. Research projects
Teaching:
The Master of Communication program is taught by a team of experienced academics and industry professionals. The program is delivered through a variety of teaching methods, including lectures, seminars, workshops, and tutorials. The program also includes a number of guest lectures from industry leaders.
Careers:
Graduates of the Master of Communication program will be prepared for careers in a variety of communication fields, including public relations, marketing, advertising, and journalism. Graduates will also be prepared for careers in communication-related fields, such as government, non-profit organizations, and education.
RMIT University, Melbourne
Overview:
RMIT University is a globally recognized institution known for its expertise in technology, design, and enterprise. It offers a wide range of academic programs across various disciplines, with a strong focus on practical skills and industry relevance.
Services Offered:
RMIT provides a comprehensive range of services to support students throughout their academic journey. These include:
Student services:
Support for students in areas such as academic advising, career counseling, financial aid, and mental health.Library:
Access to extensive resources, including books, journals, databases, and online learning materials.Global opportunities:
Programs for international exchange, study abroad, and internships.Industry connections:
Opportunities to connect with industry professionals and gain practical experience through internships, placements, and research collaborations.Student Life and Campus Experience:
RMIT offers a vibrant and diverse campus experience with a strong sense of community. Students can expect:
Active student life:
A wide range of clubs, societies, and events to engage in.Modern facilities:
Access to state-of-the-art learning spaces, laboratories, and studios.City campus location:
A central location in Melbourne, providing easy access to cultural attractions, entertainment, and employment opportunities.Key Reasons to Study There:
Industry-focused education:
RMIT's programs are designed to equip students with the skills and knowledge needed to succeed in their chosen fields.Global reputation:
RMIT is recognized internationally for its high-quality education and research.Strong industry connections:
RMIT has strong partnerships with leading businesses and organizations, providing students with valuable networking opportunities.Vibrant campus life:
RMIT offers a dynamic and inclusive campus environment with a wide range of student activities and support services.Academic Programs:
RMIT offers a wide range of academic programs, including:
Undergraduate courses:
Bachelor's degrees in various fields, including business, engineering, design, health sciences, and humanities.Postgraduate courses:
Master's degrees, PhDs, and other postgraduate qualifications.Vocational studies:
Certificates, diplomas, and advanced diplomas in a range of vocational areas.Pre-university studies:
Foundation programs for students preparing for university study.Online courses and degrees:
Flexible learning options for students who prefer to study remotely.Entry Requirements:
You must have: • Successfully completed an Australian bachelor degree (or equivalent overseas qualification), or • A minimum of 3 years professional work experience in a related industry.
Language Proficiency Requirements:
You must meet the University's minimum English language requirements to be eligible for a place in this program. You need to complete one of the following English proficiency tests: • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0) • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing) • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50) • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
