| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-07-01 | - |
Program Overview
The Master of Marketing at RMIT is a practical program that prepares students for management roles in the marketing industry. Through real-world projects and industry collaborations, students develop skills in teamwork, problem-solving, and strategic marketing. The program is designed to accommodate full- or part-time work schedules and offers a variety of learning and teaching approaches. Graduates have gone on to fill management roles in iconic brands and are well-prepared for career advancement in the marketing field.
Program Outline
Assessment:
Ongoing assessment throughout the semester includes presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.
Teaching:
The Master of Marketing is centred around real-world projects, putting theory into practice in a wide range of engaging ways. Honing your skills in teamwork and collaboration, you will work with your peers to solve problems and devise solutions to existing industry challenges that you will be proud to put on your resume. Designed to fit your lifestyle and accommodate full- or part-time work schedules, your classes in this degree will be held in the evenings and occasionally on weekends at our Melbourne City campus. RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations, and group discussions. You can also access course materials online, and you’re encouraged to utilise the digital resources you will encounter throughout your career, such as Miro and Padlet.
Careers:
Graduates of the Master of Marketing at RMIT have gone on to fill management roles in some of the world’s most iconic brands. Thanks to the strong focus on solving real-world industry challenges, you will graduate not only job-ready, but armed with a compelling CV of project work that helps you stand out from your peers. You’ll be ready to seek a promotion to a more senior position in marketing and apply your new skills to impactful marketing activities. Potential marketing jobs include: marketing manager brand manager and consultant stakeholder engagement and reputation manager strategic marketing consultant product manager integrated marketing communication manager market researcher market modeller, forecaster and analyst pricing and promotions researcher product tester. Jobs and Skills Australia projects that work opportunities for marketing and advertising professionals are set to increase by 11.8% to 2028.
RMIT University, Melbourne
Overview:
RMIT University is a globally recognized institution known for its expertise in technology, design, and enterprise. It offers a wide range of academic programs across various disciplines, with a strong focus on practical skills and industry relevance.
Services Offered:
RMIT provides a comprehensive range of services to support students throughout their academic journey. These include:
Student services:
Support for students in areas such as academic advising, career counseling, financial aid, and mental health.Library:
Access to extensive resources, including books, journals, databases, and online learning materials.Global opportunities:
Programs for international exchange, study abroad, and internships.Industry connections:
Opportunities to connect with industry professionals and gain practical experience through internships, placements, and research collaborations.Student Life and Campus Experience:
RMIT offers a vibrant and diverse campus experience with a strong sense of community. Students can expect:
Active student life:
A wide range of clubs, societies, and events to engage in.Modern facilities:
Access to state-of-the-art learning spaces, laboratories, and studios.City campus location:
A central location in Melbourne, providing easy access to cultural attractions, entertainment, and employment opportunities.Key Reasons to Study There:
Industry-focused education:
RMIT's programs are designed to equip students with the skills and knowledge needed to succeed in their chosen fields.Global reputation:
RMIT is recognized internationally for its high-quality education and research.Strong industry connections:
RMIT has strong partnerships with leading businesses and organizations, providing students with valuable networking opportunities.Vibrant campus life:
RMIT offers a dynamic and inclusive campus environment with a wide range of student activities and support services.Academic Programs:
RMIT offers a wide range of academic programs, including:
Undergraduate courses:
Bachelor's degrees in various fields, including business, engineering, design, health sciences, and humanities.Postgraduate courses:
Master's degrees, PhDs, and other postgraduate qualifications.Vocational studies:
Certificates, diplomas, and advanced diplomas in a range of vocational areas.Pre-university studies:
Foundation programs for students preparing for university study.Online courses and degrees:
Flexible learning options for students who prefer to study remotely.Entry Requirements:
5 year duration (with advanced standing) An Australian bachelor degree (or equivalent), or higher-level qualification, in a business or related discipline from a recognised tertiary institution OR An Australian bachelor degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline plus a minimum of two years relevant work OR The RMIT Graduate Certificate in Marketing^. We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis. If you do not meet the entry requirements for the 1.5-year duration masters, you may be considered for the 2-year duration masters. 2 year duration (without advanced standing) An Australian bachelor degree (or equivalent), or higher-level qualification, in any discipline from a recognised tertiary institution.
- If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing. ^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.
