| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-07-01 | - |
Program Overview
The Master of Marketing at RMIT is a practical program that prepares students for management roles in the marketing industry. Through real-world projects and industry collaborations, students develop skills in teamwork, problem-solving, and strategic marketing. The program is designed to accommodate full- or part-time work schedules and offers a variety of learning and teaching approaches. Graduates have gone on to fill management roles in iconic brands and are well-prepared for career advancement in the marketing field.
Program Outline
Assessment:
Ongoing assessment throughout the semester includes presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.
Teaching:
The Master of Marketing is centred around real-world projects, putting theory into practice in a wide range of engaging ways. Honing your skills in teamwork and collaboration, you will work with your peers to solve problems and devise solutions to existing industry challenges that you will be proud to put on your resume. Designed to fit your lifestyle and accommodate full- or part-time work schedules, your classes in this degree will be held in the evenings and occasionally on weekends at our Melbourne City campus. RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations, and group discussions. You can also access course materials online, and you’re encouraged to utilise the digital resources you will encounter throughout your career, such as Miro and Padlet.
Careers:
Graduates of the Master of Marketing at RMIT have gone on to fill management roles in some of the world’s most iconic brands. Thanks to the strong focus on solving real-world industry challenges, you will graduate not only job-ready, but armed with a compelling CV of project work that helps you stand out from your peers. You’ll be ready to seek a promotion to a more senior position in marketing and apply your new skills to impactful marketing activities. Potential marketing jobs include: marketing manager brand manager and consultant stakeholder engagement and reputation manager strategic marketing consultant product manager integrated marketing communication manager market researcher market modeller, forecaster and analyst pricing and promotions researcher product tester. Jobs and Skills Australia projects that work opportunities for marketing and advertising professionals are set to increase by 11.8% to 2028.
