Online Graduate Certificate in Digital Marketing Leadership
| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-03-01 | - |
| 2024-05-01 | - |
| 2024-07-01 | - |
| 2024-09-01 | - |
| 2024-10-01 | - |
Program Overview
RMIT University's Online Graduate Certificate in Digital Marketing Leadership empowers experienced marketers to spearhead digital transformation. Through four core courses, participants gain expertise in data analysis, marketing technologies, and customer-centric strategies. The flexible online delivery and dedicated academic team provide personalized support, preparing graduates for leadership roles in the digital marketing industry.
Program Outline
Degree Overview:
The Online Graduate Certificate in Digital Marketing Leadership at RMIT University is designed for experienced marketers seeking to spearhead digital transformation within their respective marketing functions. The program equips participants with the knowledge and expertise to leverage data and technology, create customer-centric experiences, and fulfill strategic marketing goals.
Objectives:
The program aims to empower graduates with the following competencies:
- Proficiency in selecting marketing technologies
- Expertise in connecting data systems and implementing strategic partnerships to drive customer-centric marketing
- Capability in leading the transition from fragmented or incipient levels of digital marketing to advanced, multi-moment digital marketing strategies
Outline:
The 8-month, intensive part-time program consists of four core courses:
Customer First Digital Marketing:
Explores customer-focused marketing strategies, including customer journey mapping, segmentation, and personalization
Consumer Analytics:
Focuses on data analysis and interpretation to gain insights into customer behavior, trends, and market opportunities
Marketing Technologies:
Delves into the selection, implementation, and integration of marketing technologies to automate tasks, enhance customer experiences, and optimize campaigns
Leading Digital Transformation Marketing:
Examines the leadership and management skills necessary to drive digital marketing transformation, foster innovation, and manage change effectively
Assessment:
Assessment methods and criteria vary across courses but may include:
- Essays: In-depth written analyses of marketing strategies, case studies, or research findings
- Reports: Comprehensive presentations of research, analysis, or recommendations on specific marketing challenges or opportunities
- Presentations: Oral presentations of marketing plans, research results, or case studies
- Quizzes: Timed assessments of knowledge and understanding of course concepts and materials
- Case Studies: Analyses and evaluations of real-world marketing scenarios or case studies
Teaching:
100% online delivery through RMIT's purpose-built online learning platform, providing students with access to course materials, discussion forums, and interactive learning activities anywhere and anytime Flexible and accelerated program structure, enabling students to enroll at the start of any six, seven-week teaching periods throughout the year Dedicated academic team featuring industry experts, practitioners, and experienced educators providing personalized guidance and support
Careers:
The Online Graduate Certificate in Digital Marketing Leadership opens up a wide range of career opportunities for experienced marketers, such as:
- Digital Marketing Manager
- Digital Marketing Analyst
- Chief Marketing Officer (CMO)
- Brand Manager
- Marketing Consultant
- Marketing Strategist Graduates are well-positioned to lead digital transformation initiatives, develop and implement data-driven marketing campaigns, drive customer engagement, and achieve superior business outcomes in the dynamic and rapidly evolving digital marketing industry.
RMIT University, Melbourne
Overview:
RMIT University is a globally recognized institution known for its expertise in technology, design, and enterprise. It offers a wide range of academic programs across various disciplines, with a strong focus on practical skills and industry relevance.
Services Offered:
RMIT provides a comprehensive range of services to support students throughout their academic journey. These include:
Student services:
Support for students in areas such as academic advising, career counseling, financial aid, and mental health.Library:
Access to extensive resources, including books, journals, databases, and online learning materials.Global opportunities:
Programs for international exchange, study abroad, and internships.Industry connections:
Opportunities to connect with industry professionals and gain practical experience through internships, placements, and research collaborations.Student Life and Campus Experience:
RMIT offers a vibrant and diverse campus experience with a strong sense of community. Students can expect:
Active student life:
A wide range of clubs, societies, and events to engage in.Modern facilities:
Access to state-of-the-art learning spaces, laboratories, and studios.City campus location:
A central location in Melbourne, providing easy access to cultural attractions, entertainment, and employment opportunities.Key Reasons to Study There:
Industry-focused education:
RMIT's programs are designed to equip students with the skills and knowledge needed to succeed in their chosen fields.Global reputation:
RMIT is recognized internationally for its high-quality education and research.Strong industry connections:
RMIT has strong partnerships with leading businesses and organizations, providing students with valuable networking opportunities.Vibrant campus life:
RMIT offers a dynamic and inclusive campus environment with a wide range of student activities and support services.Academic Programs:
RMIT offers a wide range of academic programs, including:
Undergraduate courses:
Bachelor's degrees in various fields, including business, engineering, design, health sciences, and humanities.Postgraduate courses:
Master's degrees, PhDs, and other postgraduate qualifications.Vocational studies:
Certificates, diplomas, and advanced diplomas in a range of vocational areas.Pre-university studies:
Foundation programs for students preparing for university study.Online courses and degrees:
Flexible learning options for students who prefer to study remotely.Entry requirements:
- An Australian Bachelor degree or equivalent, or higher level qualification, in any discipline from a recognised tertiary institution and two years full time experience working in a marketing role.
- No qualification with five years full time experience working in a marketing role.
Language proficiency requirements:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component
