Online Graduate Certificate in Digital Marketing Leadership

Program Overview

RMIT University's Online Graduate Certificate in Digital Marketing Leadership empowers experienced marketers to spearhead digital transformation. Through four core courses, participants gain expertise in data analysis, marketing technologies, and customer-centric strategies. The flexible online delivery and dedicated academic team provide personalized support, preparing graduates for leadership roles in the digital marketing industry.

Program Outline

Degree Overview:

The Online Graduate Certificate in Digital Marketing Leadership at RMIT University is designed for experienced marketers seeking to spearhead digital transformation within their respective marketing functions. The program equips participants with the knowledge and expertise to leverage data and technology, create customer-centric experiences, and fulfill strategic marketing goals.

Objectives:

The program aims to empower graduates with the following competencies:

• Proficiency in selecting marketing technologies
• Expertise in connecting data systems and implementing strategic partnerships to drive customer-centric marketing
• Capability in leading the transition from fragmented or incipient levels of digital marketing to advanced, multi-moment digital marketing strategies

Outline:

The 8-month, intensive part-time program consists of four core courses:

Customer First Digital Marketing:

Explores customer-focused marketing strategies, including customer journey mapping, segmentation, and personalization

Consumer Analytics:

Focuses on data analysis and interpretation to gain insights into customer behavior, trends, and market opportunities

Marketing Technologies:

Delves into the selection, implementation, and integration of marketing technologies to automate tasks, enhance customer experiences, and optimize campaigns

Leading Digital Transformation Marketing:

Examines the leadership and management skills necessary to drive digital marketing transformation, foster innovation, and manage change effectively

Assessment:

Assessment methods and criteria vary across courses but may include:

• Essays:
In-depth written analyses of marketing strategies, case studies, or research findings
• Reports:
Comprehensive presentations of research, analysis, or recommendations on specific marketing challenges or opportunities
• Presentations:
Oral presentations of marketing plans, research results, or case studies
• Quizzes:
Timed assessments of knowledge and understanding of course concepts and materials
• Case Studies:
Analyses and evaluations of real-world marketing scenarios or case studies

Teaching:

100% online delivery through RMIT's purpose-built online learning platform, providing students with access to course materials, discussion forums, and interactive learning activities anywhere and anytime Flexible and accelerated program structure, enabling students to enroll at the start of any six, seven-week teaching periods throughout the year Dedicated academic team featuring industry experts, practitioners, and experienced educators providing personalized guidance and support

Careers:

The Online Graduate Certificate in Digital Marketing Leadership opens up a wide range of career opportunities for experienced marketers, such as:

• Digital Marketing Manager
• Digital Marketing Analyst
• Chief Marketing Officer (CMO)
• Brand Manager
• Marketing Consultant
• Marketing Strategist
Graduates are well-positioned to lead digital transformation initiatives, develop and implement data-driven marketing campaigns, drive customer engagement, and achieve superior business outcomes in the dynamic and rapidly evolving digital marketing industry.