| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-03-01 | - |
| 2024-05-01 | - |
| 2024-07-01 | - |
| 2024-09-01 | - |
| 2024-10-01 | - |
Program Overview
The Master of Marketing program equips students with specialized knowledge for a career in marketing. It prepares individuals for senior positions, enhances their effectiveness in marketing roles, and contributes to strategic business planning. Career pathways include marketing management, brand management, stakeholder engagement, and market research.
Program Outline
Careers:
Employment for advertising and marketing professionals is expected to grow by 15.5 per cent, or more than 8500 new jobs, over the next five years according to the Australian Government. Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry. This program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to strategic business planning Career pathways include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- communications management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation
RMIT University, Melbourne
Overview:
RMIT University is a globally recognized institution known for its expertise in technology, design, and enterprise. It offers a wide range of academic programs across various disciplines, with a strong focus on practical skills and industry relevance.
Services Offered:
RMIT provides a comprehensive range of services to support students throughout their academic journey. These include:
Student services:
Support for students in areas such as academic advising, career counseling, financial aid, and mental health.Library:
Access to extensive resources, including books, journals, databases, and online learning materials.Global opportunities:
Programs for international exchange, study abroad, and internships.Industry connections:
Opportunities to connect with industry professionals and gain practical experience through internships, placements, and research collaborations.Student Life and Campus Experience:
RMIT offers a vibrant and diverse campus experience with a strong sense of community. Students can expect:
Active student life:
A wide range of clubs, societies, and events to engage in.Modern facilities:
Access to state-of-the-art learning spaces, laboratories, and studios.City campus location:
A central location in Melbourne, providing easy access to cultural attractions, entertainment, and employment opportunities.Key Reasons to Study There:
Industry-focused education:
RMIT's programs are designed to equip students with the skills and knowledge needed to succeed in their chosen fields.Global reputation:
RMIT is recognized internationally for its high-quality education and research.Strong industry connections:
RMIT has strong partnerships with leading businesses and organizations, providing students with valuable networking opportunities.Vibrant campus life:
RMIT offers a dynamic and inclusive campus environment with a wide range of student activities and support services.Academic Programs:
RMIT offers a wide range of academic programs, including:
Undergraduate courses:
Bachelor's degrees in various fields, including business, engineering, design, health sciences, and humanities.Postgraduate courses:
Master's degrees, PhDs, and other postgraduate qualifications.Vocational studies:
Certificates, diplomas, and advanced diplomas in a range of vocational areas.Pre-university studies:
Foundation programs for students preparing for university study.Online courses and degrees:
Flexible learning options for students who prefer to study remotely.Entry Requirements:
12 course Master of Marketing
- An Australian bachelor degree or equivalent in a business or related discipline from a recognized tertiary institution*
- OR
- An Australian bachelor's degree (or equivalent), or higher-level qualification, from a recognized tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years of relevant work experience.
- OR
- The RMIT Graduate Certificate in Marketing**.
16 course Master of Marketing
- An Australian bachelor degree or equivalent in any discipline from a recognized tertiary institution.
Language Proficiency Requirements:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking, and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
