| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-03-01 | - |
| 2024-05-01 | - |
| 2024-07-01 | - |
| 2024-09-01 | - |
| 2024-10-01 | - |
Program Overview
The Master of Marketing program equips students with specialized knowledge for a career in marketing. It prepares individuals for senior positions, enhances their effectiveness in marketing roles, and contributes to strategic business planning. Career pathways include marketing management, brand management, stakeholder engagement, and market research.
Program Outline
Careers:
Employment for advertising and marketing professionals is expected to grow by 15.5 per cent, or more than 8500 new jobs, over the next five years according to the Australian Government. Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry. This program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to strategic business planning Career pathways include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- communications management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation
