| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-03-01 | - |
| 2024-05-01 | - |
| 2024-07-01 | - |
| 2024-09-01 | - |
| 2024-10-01 | - |
Program Overview
The Master of Marketing program equips students with specialized knowledge for a career in marketing. It prepares individuals for senior positions, enhances their effectiveness in marketing roles, and contributes to strategic business planning. Career pathways include marketing management, brand management, stakeholder engagement, and market research.
Program Outline
Careers:
Employment for advertising and marketing professionals is expected to grow by 15.5 per cent, or more than 8500 new jobs, over the next five years according to the Australian Government. Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry. This program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to strategic business planning Career pathways include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- communications management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation
Entry Requirements:
12 course Master of Marketing
- An Australian bachelor degree or equivalent in a business or related discipline from a recognized tertiary institution*
- OR
- An Australian bachelor's degree (or equivalent), or higher-level qualification, from a recognized tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years of relevant work experience.
- OR
- The RMIT Graduate Certificate in Marketing**.
16 course Master of Marketing
- An Australian bachelor degree or equivalent in any discipline from a recognized tertiary institution.
Language Proficiency Requirements:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking, and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
