Tuition Fee
AUD 41,280
Per year
Start Date
Medium of studying
On campus
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
AUD 41,280
Intakes
| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-07-01 | - |
About Program
Program Overview
This marketing program provides a comprehensive foundation in marketing principles, buyer behavior, and market research. Students can choose from a range of optional subjects in year 2 to specialize in areas such as brand management, product innovation, or digital marketing. The program prepares graduates for careers in marketing management, brand management, sales, and other marketing-related roles.
Program Outline
Outline:
Year 1
- MKTG1025 Marketing Principles
- MKTG1050 Buyer Behaviour
- MKTG1041 Marketing Communication
- MKTG1045 Market Research
- MKTG1415 Digital Marketing
- MKTG1071 Strategic Marketing
Year 2
- Choose two optional subjects from the following list:
- MKTG1053 Services Marketing
- MKTG1080 Applied Brand Management
- MKTG1092 Product Innovation and Management
- MKTG1069 Applied Marketing Management
- MKTG1048 B2B Sales Strategy
- MKTG1087 Omnichannel Retailing
- MKTG1423 Marketing and Society
- MKTG1089 Sport Marketing
- MKTG1483 Social Marketing and Consumer Wellbeing
Careers:
- Marketing manager
- Brand or product manager
- Marketing research analyst
- Sales manager
- Employee engagement manager
- Marketing research analyst
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