Online Graduate Certificate in Product Management

Program Overview

This online product management program equips students with the fundamentals of product strategy, development, design, and digital leadership. Through a combination of coursework, case studies, and industry insights, graduates gain the skills to manage product development processes, create user-centered products, and leverage digital technologies for effective product delivery. The program prepares individuals for careers as product managers, product owners, and product designers in various industries.

Program Outline

Outline:

• Product and Business Strategy:
This course introduces the fundamentals of product management, including market research, product planning, and product development. Students will learn how to develop and execute a product strategy that aligns with business objectives.
• Product Development and Operations:
This course covers the principles of product development, including product design, manufacturing, and supply chain management. Students will learn how to manage the product development process and ensure that products are delivered to market on time and within budget.
• Product Design and Customer Experience:
This course focuses on the design of user-centered products that meet the needs of customers. Students will learn about human-computer interaction, usability testing, and information architecture.
• Digital Leadership:
This course explores the role of technology in product management. Students will learn how to use digital tools and technologies to improve product development and delivery.
• Digital Delivery with Agile:
This course provides an overview of Agile methodologies, which are used to develop and deliver products quickly and efficiently. Students will learn how to use Agile tools and techniques to manage product development teams.
• Digital Marketing Strategy:
This course covers the principles of digital marketing, including search engine optimization (SEO), social media marketing, and email marketing. Students will learn how to develop and execute a digital marketing strategy that reaches target customers.

Assessment:

Assessment is ongoing throughout the teaching period and includes essays, reports, presentations, case studies, quizzes, and research projects.

Teaching:

This program is delivered online by a team of experienced academics and industry professionals. Students will have access to a variety of learning resources, including online lectures, readings, discussion boards, and simulations.

Careers:

Graduates of this program will be qualified for a variety of product management roles, including product manager, product owner, and product designer. They will have the skills and knowledge to work in a variety of industries, including technology, healthcare, and manufacturing.