Bachelor of Professional Communication - Public Relations major
| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-07-01 | - |
Program Overview
This Public Relations major equips students with skills in campaign strategy, media relations, and stakeholder engagement. The program emphasizes problem-solving, creativity, and relationship development, preparing graduates for careers in corporate communication, crisis management, public affairs, and other areas. Students explore courses such as Public Relations Strategy and Planning, Contemporary Media Relations, and Applied Crisis Management.
Program Outline
Outline:
This major will equip students with the skills to effectively communicate an organization’s message to various audiences. The program explores campaign strategy, risk and crisis communications, and contemporary media relations while developing students’ skills in persuasive techniques, writing and storytelling strategies, and stakeholder engagement in a variety of contexts, with an emphasis on problem-solving, creativity, media relations, project management, and relationship development. Students explore:
- COMM2920: Advocacy and Voice in Public Relations
- COMM2937: Public Relations Strategy and Planning
- COMM2921: Contemporary Media Relations
- COMM2923: Public Relations Professional Practice
- COMM2916: Organisational Communication
- COMM3807: Applied Crisis Management (MGT)
- COMM2688: Issues, Risk and Crisis Communication
Careers:
Graduates may pursue careers in many areas, such as:
- Corporate Communication
- Change management
- Internal communication
- Issues and crisis management
- Public affairs and lobbying
- Media relations and publicity
- Event management
- Fundraising and sponsorship
- Strategic communications
- Brand management
RMIT University, Melbourne
Overview:
RMIT University is a globally recognized institution known for its expertise in technology, design, and enterprise. It offers a wide range of academic programs across various disciplines, with a strong focus on practical skills and industry relevance.
Services Offered:
RMIT provides a comprehensive range of services to support students throughout their academic journey. These include:
Student services:
Support for students in areas such as academic advising, career counseling, financial aid, and mental health.Library:
Access to extensive resources, including books, journals, databases, and online learning materials.Global opportunities:
Programs for international exchange, study abroad, and internships.Industry connections:
Opportunities to connect with industry professionals and gain practical experience through internships, placements, and research collaborations.Student Life and Campus Experience:
RMIT offers a vibrant and diverse campus experience with a strong sense of community. Students can expect:
Active student life:
A wide range of clubs, societies, and events to engage in.Modern facilities:
Access to state-of-the-art learning spaces, laboratories, and studios.City campus location:
A central location in Melbourne, providing easy access to cultural attractions, entertainment, and employment opportunities.Key Reasons to Study There:
Industry-focused education:
RMIT's programs are designed to equip students with the skills and knowledge needed to succeed in their chosen fields.Global reputation:
RMIT is recognized internationally for its high-quality education and research.Strong industry connections:
RMIT has strong partnerships with leading businesses and organizations, providing students with valuable networking opportunities.Vibrant campus life:
RMIT offers a dynamic and inclusive campus environment with a wide range of student activities and support services.Academic Programs:
RMIT offers a wide range of academic programs, including:
