Bachelor of Professional Communication - Public Relations major

Program Overview

This Public Relations major equips students with skills in campaign strategy, media relations, and stakeholder engagement. The program emphasizes problem-solving, creativity, and relationship development, preparing graduates for careers in corporate communication, crisis management, public affairs, and other areas. Students explore courses such as Public Relations Strategy and Planning, Contemporary Media Relations, and Applied Crisis Management.

Program Outline

Outline:

This major will equip students with the skills to effectively communicate an organization’s message to various audiences. The program explores campaign strategy, risk and crisis communications, and contemporary media relations while developing students’ skills in persuasive techniques, writing and storytelling strategies, and stakeholder engagement in a variety of contexts, with an emphasis on problem-solving, creativity, media relations, project management, and relationship development. Students explore:

• COMM2920: Advocacy and Voice in Public Relations
• COMM2937: Public Relations Strategy and Planning
• COMM2921: Contemporary Media Relations
• COMM2923: Public Relations Professional Practice
• COMM2916: Organisational Communication
• COMM3807: Applied Crisis Management (MGT)
• COMM2688: Issues, Risk and Crisis Communication

Careers:

Graduates may pursue careers in many areas, such as:

• Corporate Communication
• Change management
• Internal communication
• Issues and crisis management
• Public affairs and lobbying
• Media relations and publicity
• Event management
• Fundraising and sponsorship
• Strategic communications
• Brand management