Certificate in Sport Leadership & Management

Program Overview

The Certificate in Sport Leadership & Management equips aspiring professionals with the skills and knowledge to lead and manage sports programs and organizations. Through coursework in leadership, sport management, event management, and an internship, students gain a comprehensive understanding of the industry and develop the abilities to effectively manage teams, create marketing plans, and make ethical decisions. The program prepares graduates for a wide range of careers in the sport sector, including athletic administration, event planning, marketing, and coaching.

Program Outline

Degree Overview:

• Overview: The Certificate in Sport Leadership & Management is a 12-credit undergraduate certificate program designed for aspiring sport professionals.
It equips students with the skills and knowledge necessary to assume responsibilities in developing professional and amateur athletes and managing sports programs in various sectors, including academia, public, and private organizations. Career opportunities exist in intercollegiate athletics, professional sport, major sports events, community-based sport, community relations, and sports marketing, ticket sales, and promotion.
• Objectives: Upon completion of the program, students will:
• Develop a solid understanding of the sport industry and the need for effective leadership and management at all levels.
• Gain an in-depth understanding of personal, interpersonal, and team-based skills, along with the concepts, models, strategies, and language required to effectively manage and lead sport programs or organizations and make a positive impact on regional, national, and global communities.
• Acquire the skills to create marketing plans and effective communication strategies to promote sports events, teams, and organizations.
• Learn how to apply critical thinking and ethical decision-making skills to contemporary challenges and issues within the sport context.

Outline:

• Content: The program covers various aspects of sport leadership and management, including:
• Introduction to Leadership
• Introduction to Sport Management
• Sport Event Management and Promotion
• Internship in Sport Management
• Structure: The program consists of four courses:
• LDE 201 - Introduction to Leadership
• SPTM 220 - Introduction to Sport Management
• SPTM 320 - Sport Event Management and Promotion
• SPTM 420 - Internship in Sport Management
• Course Schedule: The courses are typically offered during the fall and spring semesters, with a variety of days and times to accommodate students' schedules.
• Modules (Course Descriptions):
• LDE 201 - Introduction to Leadership:
This course provides an overview of leadership theories, principles, and practices. Students will learn about different leadership styles, how to motivate and inspire others, and how to create a positive and productive work environment.
• SPTM 220 - Introduction to Sport Management: This course introduces students to the sport industry, including its history, structure, and major stakeholders.
Students will also learn about the different career opportunities available in sport management and the skills and knowledge required to be successful in the field.
• SPTM 320 - Sport Event Management and Promotion: This course provides students with the knowledge and skills necessary to plan, organize, and promote sporting events.
Students will learn about the different phases of event management, including venue selection, budgeting, marketing, and operations.
• SPTM 420 - Internship in Sport Management: This course provides students with the opportunity to gain practical experience in the sport industry.
Students will work with a sport organization to apply the knowledge and skills they have learned in the classroom to real-world situations.

Assessment:

• The program uses various assessment methods to evaluate student learning, including:
• Exams
• Quizzes
• Papers
• Presentations
• Class participation
• Criteria: Students are assessed on their knowledge of the course material, their ability to apply their knowledge to real-world situations, and their communication skills.

Teaching:

• The program is taught by experienced faculty who are experts in the field of sport leadership and management.
Faculty members use a variety of teaching methods, including:
• Lectures
• Discussions
• Case studies
• Simulations
• Guest speakers
• The program also incorporates hands-on learning experiences, such as internships and field trips, to provide students with practical experience in the sport industry.

Careers:

• The Certificate in Sport Leadership & Management prepares graduates for a variety of careers in the sport industry, including:
• Athletic director
• Coach
• Event manager
• Marketing manager
• Public relations manager
• Sales manager
• Sport agent
• Sport journalist