Program Overview
Saint Leo University's Bachelor of Arts in Business Administration with a Marketing specialization prepares students for careers in marketing, sales, and related fields. The program combines general business coursework with specialized marketing courses, equipping students with a comprehensive understanding of marketing concepts, consumer behavior, and business fundamentals. Graduates can pursue careers in diverse areas within marketing, including sales management, advertising, and entrepreneurship.
Program Outline
Degree Overview:
- Overview: The Bachelor of Arts in Business Administration with a Marketing degree specialization is tailored for students seeking careers in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. The program cultivates students' understanding of the processes and concepts used to anticipate and meet customers' product needs and preferences.
- Objectives: The program equips students with:
- Grasp of marketing concepts, advertising management, and personal selling techniques.
- Expertise in market research and comprehension of consumer behavior.
- Proficiency in business fundamentals, international business dynamics, and entrepreneurial principles.
- Leadership skills aligned with Saint Leo's core values and traditions.
- Structure of the Program: The curriculum incorporates both general business coursework (accounting, economics, law, management) and specialized marketing courses.
- Duration: The program is designed to be completed within 4 years.
- Credit Hours: 120 credit hours.
Saint Leo University
Overview:
Saint Leo University is a private, Catholic university with a 134-year history rooted in Benedictine values. It offers a variety of learning experiences, including a residential campus in the Tampa Bay area of Florida, regional education centers, and a nationally ranked online program. Saint Leo University is known for its commitment to social justice and its focus on helping students reach their full potential.
Services Offered:
Student Life and Campus Experience:
Saint Leo University offers a vibrant campus life with a variety of opportunities for students to get involved. Students can participate in clubs and organizations, engage in community service, join Greek life, enjoy recreational activities, and participate in the university's radio station, WLSL 92.7 FM. The university also offers a range of on-campus services, including residence life, dining services, facilities management, and safety and security.
Key Reasons to Study There:
Values-Based Community:
Saint Leo University fosters a community based on Benedictine values, emphasizing service, learning, and personal growth.Excellent Academics:
The university offers rigorous academic programs designed to challenge students and prepare them for success in their chosen fields.Transformational Experience:
Saint Leo University provides a holistic education that helps students develop their intellectual, personal, and spiritual potential.Academic Programs:
Saint Leo University offers over 60 undergraduate and graduate programs across various disciplines, including:
- Arts and Sciences
- Business
- Creative Writing and English
- Criminal Justice
- Education
- Health Professions
- Human Services
- Information Technology
- Math and Science
- Psychology
- Religion and Theology
- Social Sciences
- Social Work
Other:
Saint Leo University has a strong military heritage and is a top-ranked university for veterans. The university also has a strong commitment to social justice and offers a variety of resources and programs to support students from diverse backgrounds.
