Online Marketing Degree

Program Overview

Saint Leo University's Bachelor of Arts in Business Administration with a Marketing specialization prepares students for careers in marketing, sales, and related fields. The program combines general business coursework with specialized marketing courses, equipping students with a comprehensive understanding of marketing concepts, consumer behavior, and business fundamentals. Graduates can pursue careers in diverse areas within marketing, including sales management, advertising, and entrepreneurship.

Program Outline

Degree Overview:

• Overview:
The Bachelor of Arts in Business Administration with a Marketing degree specialization is tailored for students seeking careers in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. The program cultivates students' understanding of the processes and concepts used to anticipate and meet customers' product needs and preferences.
• Objectives:
The program equips students with:
• Grasp of marketing concepts, advertising management, and personal selling techniques.
• Expertise in market research and comprehension of consumer behavior.
• Proficiency in business fundamentals, international business dynamics, and entrepreneurial principles.
• Leadership skills aligned with Saint Leo's core values and traditions.
• Structure of the Program:
The curriculum incorporates both general business coursework (accounting, economics, law, management) and specialized marketing courses.
• Duration:
The program is designed to be completed within 4 years.
• Credit Hours:
120 credit hours.